ETF Product Marketing Associate - Asset Management London

London, United Kingdom
07 Oct 2020
05 Nov 2020
Job Function
Industry Sector
Finance - General
Employment Type
Full Time
Description of the Business Line or Department
Lyxor Asset Management is a wholly owned subsidiary of the Société Générale Group represented in the UK by Lyxor Asset Management UK LLP that is authorised and regulated by the FCA, Lyxor Asset Management is an investment specialist that delivers asset management products, in all asset classes, to institutional investors. With a strong culture of risk-management and research, Lyxor stands amongst the leaders in innovative, transparent and flexible asset management.
Lyxor: ETF pioneers
Why join Lyxor ETF? First of all, we are leaders in our field. We have run ETFs since 2001, longer than any other European issuer. Our pioneering spirit helped shape the market as you know it today, and we're proud to say so. ETFs are transparent, simple, accessible to all - they have benefits that no other investment can match. Over the last 20 years, we've become Europe's third largest 1 ETF manager, with one of its most far-reaching ranges, and many of the lowest-cost, largest, and best-performing ETFs in Europe.
True to our pioneering heritage, we're still expanding the frontiers of the industry, in fixed income, ESG, smart beta, and thematics. We have some unique funds you won't find anywhere else in Europe, investing in areas like green bonds and gender equality. Our aim is to be trend-setters, not pack-followers, providing the best and most innovative ETFs to investors around the world from our base in Europe.
Our approach from the start has been to create ETFs of the highest calibre that can be trusted in any market. Join us and become part of a respected European leader with a global presence, backed by our parent Societe Generale, with a 'startup culture' that encourages entrepreneurship from the intern level up. We're looking for the brightest and most creative minds in the industry to join us on our mission to be Europe's number one ETF provider.
Summary of the key purposes of the role
  • Contribute to Lyxor ETF's content marketing team with the positioning of its full product range (300+ equity, fixed income and commodities ETFs)
  • Create engaging content across online and offline mediums (web, email, presentations, brochures, video...etc) to support new product launches, and to promote existing products
  • Work with Head of Content and wider content team to ensure smooth delivery of campaigns, marketing collateral, and qualitative and quantitative KPIs
  • Ensure all content is clear, fair and not misleading, meeting the standards expected by compliance and legal teams
  • Opportunity à to play a key role in Lyxor's product marketing strategy across Europe and Asia
Summary of responsibilities
Assist the marketing team with the positioning of Lyxor's full product range (300+ equity, fixed income and commodities ETFs)
  • Help bring specific parts of Lyxor's ETF range to life, through both tactical market led pushes, and strategic long term campaigns (e.g. ESG funds)
  • Build Lyxor's brand and credibility as a leading provider of unique and innovative investment solutions
Create engaging content across online and offline mediums (web, email, presentations, brochures, video...etc) to support new product launches, and to promote existing products
  • Create a steady stream of marketing content across all marketing channels and formats, online and offline
  • Maintain key pitch books and marketing material up to date
  • Ensure all marketing content is appropriate from both a brand guidelines perspective, and legal & compliance perspective
  • Assist with marketing automation projects (e.g. automated slide libraries)
  • Project manage key initiatives such as campaigns and new product launches
  • Assist with onboarding of new digital marketing technologies/tools and experiment with new creative ways to build engaging and trackable content
  • Assist web team and Head of Content with delivery of product-related website tools
  • Manage relationships with external creative agencies and copywriters when needed
  • Upload approved content to Lyxor's marketing collateral library/portal (Seismic)
Work with product experts to understand and extract key selling points of Lyxor's ETF range
  • Build positive, constructive relationships with product experts and other specialists (e.g. SRI team, portfolio managers, capital markets team...etc) to understand the key strengths and selling points of Lyxor's range
  • Maintain good relationships with key index partners (e.g. MSCI, Bloomberg Barclays, FTSE Russell, Solactive...etc)
  • Distil long/complex/technical product details into more simple, concise, readily graspable and creative takeaways
  • Create engaging storytelling and hooks - including data visualisation - to help clients remember key selling points
  • Occasionally support the investment writer and communications team with product related articles or press releases
Ensure all content is aligned with standards defined by legal and compliance teams
  • Maintain positive working relationships with legal and compliance stakeholders
  • Show rigour and discipline with regards to creation of compliant marketing material, with the right disclaimers and footnotes
  • Enhance framework and procedures for creation of content, and maintain log of all signed-off content
Work with ETF Research team to cross sell products
  • Liaise with colleagues in ETF Research team by leveraging their content to better sell Lyxor ETFs
  • Tie in results from ETF flows, active/passive performance or ETFs vs. Futures comparisons, into product marketing material, to help clients make better, informed investment decisions
  • Assist ETF Research team with timely delivery of marketing content (e.g. summarising documents, proof-reading...etc)
Work with Head of Content and wider content team to ensure smooth delivery of campaigns, marketing collateral, and qualitative and quantitative KPIs
  • Build effective working relationships with other members of the content team
  • Ensure content meets the expected, high quality standards set by Head of Content (quantitative KPIs in the form of open rates, dwell times, conversion rates to product pages...etc; qualitative KPIs in the form of feedback from Head of Content, sales teams, and senior management)
  • Work with digital marketing team to develop a reporting dashboard of KPIs to measure success, and re-evaluate non-performing content
  • Demonstrate a team-oriented mindset, with a client-centric, 'business first' attitude
Maintain good relationships with channel marketing team, and sales team
  • Ensure channel marketing team is well briefed on content to be disseminated in their respective regions
  • Assist Head of Channel Marketing with coordination and delivery of content in different regions
  • Take into account feedback from channel marketing team, and direct feedback from regional sales teams
  • Occasionally support channel marketing team with local, ad-hoc product marketing initiatives (e.g. sales aids, client emails, sponsored articles...etc)
Level of Autonomy and Authority
The job holder will need to prove him/herself as a confident self-starter, with limited need for supervision.
With time, the job holder will be expected to have a large degree of autonomy and ownership in the day to day aspects of the role.
Most content will need final validation from relevant product experts, and the Head of Content (+ other legal/compliance teams if applicable)
Strategic decisions will also need to be validated with the Head of Content.

Profile Required

  • Product marketing experience from an asset manager (active or passive), or an index provider
  • Basic technical understanding of asset management and investing
  • Creative mindset to bring marketing content to life in engaging and attractive ways
  • Ability to write clearly, succinctly and with 'cut-through' to stand out from competitors
  • Strong communication and relationship management skills with product experts, channel marketers and other internal stakeholders
  • Comfortable with numbers, and with working with data and charts (e.g. Excel)
  • Rigour and strong attention to detail essential
  • Proactive, hungry, self-starting attitude, and comfortable with working in a team
  • Adaptable to a sometimes challenging and fast paced environment
  • Confidence to put forward new ideas, take the lead on initiatives and think outside the box
  • Ability to project manage and multi-task effectively
  • English must be a mother tongue
  • Marketing qualification or Financial qualification (e.g. CFA, IMC...)
  • Knowledge of ETFs and/or passive investing
  • Experience working with external creative agencies and copywriters
  • Experience using Bloomberg or other financial data providers
  • Languages such as French, Italian, German, Spanish, Swedish or Dutch helpful, but not essential
Work Experience
Minimum 1- or 2-years' experience in product marketing at an asset manager, ETF provider, or index provider
Bachelor or Master's degree in any business, finance, science, or marketing related discipline
  • Native English speaker with strong verbal and written language and communication skills
  • Languages such as French, German, Italian, Spanish, Swedish or Dutch are nice to have but absolutely not essential

Why Join Us

People join for the impact they can have on us. They stay for the impact we have on them. A flatter structure offers visibility and exposure beyond that of our competitors, so you know our names, and we know yours. It's personable, human, and inspires success through passion. By encouraging open mindedness and a willingness to share ideas, we have adapted to market changes and thrived through innovation. Bringing words like "hard work" and "dedication" together with "community" and "respect" has enabled us to work collaboratively and build our future together. We call this Team Spirit and it's what makes us different. It's what makes you different

Business Insight

If you feel you have the required experience and qualifications, then please apply to the SG Resourcing Team, and we will manage your application. At Societe Generale, we believe our people are our strength and are core to the success of our business. As such, we search for, recruit and appoint the best available person on the basis of aptitude and ability, regardless of sex, marital or civil partnership status, race, colour, nationality, ethnic or national origins, pregnancy, disability, age, sexual orientation, religion, belief or gender reassignment

We are an equal opportunities employer and we are proud to make diversity a strength for our company. Societe Generale is committed to recognizing and promoting all talents, regardless of their beliefs, age, disability, parental status, ethnic origin, nationality, sexual or gender identity, sexual orientation, membership of a political, religious, trade union or minority organisation, or any other characteristic that could be subject to discrimination.

Job code: 200003MH
Business unit: Lyxor
Starting date: Immediate
Date of publication: 07/10/2020


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ETF Product Marketing Associate
Permanent contract | London | Asset Management

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