Senior Analyst Database Marketing

Swindon, United Kingdom
£30,506- £44,000
29 Apr 2022
24 May 2022
Job Function
Industry Sector
Finance - General
Employment Type
Full Time
We're after someone to join our Member Marketing Communication team as a Database Marketing Senior Analyst. As part of our Database Marketing team you'll be pivotal to the success of our member 1-2-1 communications, by building working closely with our Planning, Creative and Performance team who create our marketing content, design our products and services, analyse our data and look after our members.

Our award-winning Marketing & Engagement community covers all sorts of things, from brand and advertising to digital communications, events to social investment, analytics to delivery - and everything in between.

At Nationwide we openly put our 15 million members at the centre of every decision we make as a business. Every role, no matter what it's doing, is member focused.

Your success isn't based on how long you spend at your desk. You'll have contracted hours, but we're always happy to support flexible working wherever we can. That might mean working from home or different Nationwide offices or agreeing a working pattern to help you balance work and life. We will always strive to find a way that works for everyone.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

What you'll be doing

From understanding our data sources to building and executing campaigns, you'll be a subject matter expert for a communication channel, for example, our internet bank prompts, mail, e-mail or our branch prompts. You'll be making sure our targeted marketing campaigns are relevant, timely and personalised for each individual member.

You'll work in a close-knit team as well as alongside our Targeting and Planning team, Comms team and some of our 3rd party suppliers. We'll need you to be able to interpret data requests, pull the data together and deliver targeted campaigns that benefit our members. You'll be using our campaign selection tool Unica to do this.

As a Senior Analyst, you'll be providing expertise and able to check campaigns built by others, as well as help develop existing Analysts in the team.

Some of your big challenges in the first six months will include getting up to speed with our data, potentially learning our campaign tool Unica, understanding the governance and controls we have in place.

About you

We're looking for someone with the following skills, experience and knowledge:

Critical thinking: you can quickly impact assess data requirements and work with stakeholders to find effective solutions.
Proficient in data manipulation and working with large volumes of data, using tools such as SQL or SAS. Expert user of Excel.
Proven experience working with data. The ideal candidate has exposure to marketing tools that facilitate building audiences for marketing campaigns, such as Unica Campaign or equivalents.
Good knowledge of the financial services industry and familiarity with financial regulation, ideally from a marketing data role

We're also interested in who you are as a person. Why? Because our membership is made up of so many different kinds of people, so we want our employees to be just as diverse. We'd love to hear about:

Your values, and what makes you who you are
How you'd make a difference to our members in this role

We know applying for jobs can sometimes feel like you're sending an application into a black hole. We review each application individually. So, it's a good idea to call out your most relevant experience on your application to give yourself the best chance.

The extras you'll get

There are all sorts of employee benefits available at Nationwide, including:

A personal pension - if you put in 7% of your salary, we'll top up by a further 16%
Up to 2 days of paid volunteering a year
Life assurance worth 8x your salary
A great selection of additional benefits through our salary sacrifice scheme
Access to an annual performance related bonus
Access to training to help you develop and progress your career
25 days holiday, pro rata

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