Senior Digital Marketing Manager

Role & Responsibilities

• Lead the development, production, and optimization of the digital marketing campaigns in EMEA and the US, working with the head of marketing in region to develop a digital marketing strategy.
• Design, implement & optimise engaging and innovative customer experience programs, including emailing and social media, data management, content planning and sign-off processes, with support from the broader marketing team.
• Responsible for EMEA and US marketing campaigns through paid media and search to drive the best results for the business, including managing content and imagery
• Manage the marketing relationship with our selected digital agency.
• Implement and oversee social media accounts to build brand equity and support our business objectives, including managing content, imagery and reporting.
• Provide recommendations and execute strategies for Paid Search, campaign structuring, targeting, display network, and other facets of paid search.
• Collaborate with the website team to deliver a seamless on-site experience, aligning paid and organic programs as well create client centric campaign pages.
• Generate ad-hoc and monthly reporting in collaboration with our digital agency and internal CRM team.
• Liaise with digital marketing peers globally to develop reporting dashboards and KPI programs.
• In collaboration with the CRM team, look to mature the group's use of CRM and its integration with marketing automation systems.
• Be a proactive member of the EMEA and the US marketing team and contribute to the development and implementation of a number marketing projects.

Background & Experience

• A demonstrable track record of digital marketing within the asset management arena.
• Strong technical knowledge and experience in working with a CRM and marketing automation systems.
• Demonstrated experience managing an approach to always-on SEM, database marketing, social media, and digital advertising campaigns.
• Experience designing and implementing personalisation and testing programs.
• Experience in managing and implementing digital performance media programs (SEM, Display, Social).
• Experience working with Salesforce, Pardot, desktop publishing, campaign management and reporting.
• The ability to develop actionable business opportunities from analysis of data.
• Experience with CMS systems and web management would also be highly regarded
• Good verbal and written skills.
• Agency management experience preferred.
• Strong understanding of asset management industry preferred.

Please note that due to the high volume of applicants responding to our adverts we are regrettably not able to feedback on all applications; only successful candidates will be contacted