Marketing Manager

Goodman Masson
London, United Kingdom
GBP45000 - GBP50000 per annum
03 May 2022
02 Jun 2022
Job Function
Industry Sector
Finance - General
Employment Type
Full Time
You will work closely with UK Wholesale Marketing colleagues, the Investment Trust Team and senior stakeholders from the sales and investment teams to shape the promotional activity. From time to time, you may also be required to support additional activity, events and campaigns in-line with the broader strategy of the UK Wholesale business channel. Plans should be measurable and seek to drive continuous improvement and greater efficiency in the use of marketing budget and resource.

Key Responsibilities

• Support the development of the Investment Trust campaign plan and own its execution to ensure the timely delivery of relevant and engaging marketing messages.

• Utilisation of the available marketing mix for maximum impact and cut through to include, where appropriate, advertising (print and digital), content development and distribution (paid and owned channels), DM, email (including hands-on build through Marketo), web updates and product collateral.

• Contribute to the evolution of contact strategies which reflect key client segments within marketing programmes, ensuring alignment to sales activity and the priorities of the Investment Trust business.

• Regular maintenance of KPI data (Adobe) to support monthly business reporting and Investment Trust Board meetings.

• Utilise suitable evaluation and measurement metrics to effectively optimise programmes.

• Manage programme briefing processes and ensure effective oversight of external agency resource (creative and media) for programmes.

• Provide support to the communication and promotion of the UK Wholesale events programme.

• As and when required, support team members / campaign leads with the execution of UK Wholesale's broader programme of activity designed to develop immediate commercial opportunities and longer-term franchise builds.

• Ensure marketing programmes and materials meet all compliance and regulatory requirements and treat customers fairly

• Invoice processing, budget management and reporting.

Experience and Qualifications Required

• Experienced financial services marketer, with broad marketing skills (creative development, copy writing, idea generation, good design judgement, eye for detail, implementation and results appraisal) as well as good knowledge of the UK Wholesale and end investor distribution marketplace.

• Experience of developing briefs and propositions used for business-to-business and end-consumer communications.

• Ability to work with sales teams and key client representatives, understanding their needs and delivering timely high-quality marketing programmes.

• Attention to detail and the ability to understand diverse information, distil it into key messages and handle and prioritise simultaneous objectives.

• Analytical (PC skills) & process-oriented: to support evidence-based marketing & evolve best-practices.

• Experience with the Adobe Analytics and Marketo platforms is desirable.

• A good understanding of the structure of Investment Trusts and moderate investment product knowledge across fixed income, equities and multi-asset is also desirable.

• Good influencing and communication skills to forge effective relationships with key stakeholders.

• Energy, enthusiasm and resilience to pressure.

• Understanding of the UK regulatory framework as it influences my clients, clients and marketing as a function.

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