Digital Experience Specialist

Goodman Masson
London, United Kingdom
GBP55000 - GBP60000 per annum
03 May 2022
02 Jun 2022
Job Function
Industry Sector
Finance - General
Employment Type
Full Time
The central Digital Marketing team plays a pivotal role in defining how we digitally engage with our clients and prospects across different channels. The team work very closely with other central functions such as product and propositions marketing, social media, technology, automation and analytics to create compelling digital experiences for clients and prospects which drive business growth and retention.

The team have close relationships with a number of stakeholder groups both centrally and throughout the EMEA, US and APAC regions. The team is responsible for digital experience, measurement and continuous improvement of digital client engagement initiatives aimed at generating new leads, driving conversion and ultimately accelerating business growth.

The Responsibilities

* Represent digital experience in product and proposition marketing initiatives

* Work alongside the other Digital Specialist in the team to create and build web experiences in line with strategic priorities.

* Work with UX, Brand and even relevant external agencies to design effective user journeys whilst adhering to brand guidelines

* Ensure all web assets are accurately tracked so meaningful reporting can be established. Gain insight through data analysis to iteratively improve the digital experience and campaign effectiveness.

* Work with the website product owner to feed in local team requests and roll-out new features.

* Apply strategic SEO thinking and accessibility best practice ensuring all content and creative assets are search and user friendly

* Support the digital marketing manager in day-to-day maintenance and optimisation of the websites

The knowledge, experience and qualifications you need

* Experience in a global investment management company and good understanding of the financial services industry and all associated regulatory requirements

* A good understanding of how to tailor communication and UX for different client segments within our industry through digital channels

* Experience of using front-end code - HTML, CSS, JavaScript etc to build global campaigns in multiple languages would be an advantage

* Web Content management system expertise, preferably in using a headless CMS

* Solid experience using analytics tools such as Google Analytics, Adobe Analytics, Mixpanel, SessionCam etc.

* A strong understanding of SEO and Accessibility best practice

* Comfortable in dealing with senior stakeholders clearly and concisely, both written and face to face

* A creative thinker who can work on their own initiative

* Excellent organisation skills and ability to work to tight deadlines and under pressure

The knowledge, experience and qualifications that will help

* A good understanding of Agile principles

* Design software such as Photoshop

* Understanding of Pardot and its associated capabilities

* Experience with running training sessions

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