Social Media Manager

Goodman Masson
London, United Kingdom
GBP50000 - GBP55000 per annum
31 Jul 2022
02 Aug 2022
Job Function
Industry Sector
Finance - General
Employment Type
Full Time
Purpose of your role

Reporting to the Head of Digital Marketing, the Social Media Manager will be responsible for managing and delivering Social Media marketing campaigns, programs and initiatives in support of the wider UK marketing team.
  • You will manage one other Social Media marketing specialist based in our Surrey office and will play a key role in creating and delivering an ambitious, but achievable, Social Media marketing strategy.
  • You will lead the development and implementation of our B2C (Personal Investors) social media marketing activity.
  • On a day to day basis you will be liaising with stakeholders regarding content, scheduling and reporting - plus making suggestions on how to improve procedures and processes to deliver increments in key metrics such as engagement rate, reach and cost per conversion.
  • Through a sound understanding of the role of content you'll help ensure the right content reaches the right people at the right time in an effort to convey open, clear and insightful online communications that drive greater levels of engagement.
  • Close collaboration with the Email Marketing team / SEO team etc is expected to help improve integration and lift our content marketing efforts to a new level.
  • A good understanding of the asset management industry is desirable but not essential, as originating content is not a responsibility of the team.
  • Previous experience of managing social media simultaneously for multiple brands, preferably in a regulated industry will be particularly helpful.
  • You will also need to liaise with your counterparts in Asia and Europe to ensure local social media across each of my client's's regions remains consistent. Knowledge of the social media marketing sector, best practice and optimisation including previous experience of Adobe Suite, Marketo and social media tools such as Hootsuite will be essential in helping improve our multi-channel propositions.
  • Through previous experience of Marketo, Sprinklr, Google and/or Adobe analytics you will be responsible for delivering accurate reporting and evaluation of campaign data. The recommendations you make from the analysis and insight gleaned from Social Media performance will drive better engagement, more effective user journeys and ultimately conversions.

    Key responsibilities

    Overall Social Media Channel Strategy, Optimisation & Responsibility

    Development, Understanding, Delivery and Reporting of our UK Social Media Marketing Strategy
    Increasing engagement levels of a my client's follower
    Increasing the ROI of Social Media

    Management & Optimisation Individual Social Media Channel Operations
    Responsibility for the development and delivery of all social media campaigns
    Understanding of how Social Media supports campaign planning objectives
    Thought leadership to each business channel on how they can effectively utilise and optimise their social media marketing

    Social Media Compliance & Data Protection

    Understanding and adhering to the cookie policy and data protection policy.
    Operating as a subject matter expert.
    Knowledgeable on UK Data Protection Acts

    Social Media Metrics

    Understanding the process for monitoring and reporting social media effectiveness, engagement and business conversion results.
    Responding to results as appropriate to enhance the performance of social media campaigns.
    Keeping up to date with latest trends and industry knowledge, sharing relevant updates and best practice with the team.

    Social Media Budget, Forecast & Agency Lead

    Responsibility for management, forecasting and accounting of allocated social media marketing funds
    Spend, ROI and profitability reporting

    Channel Dynamic Content & Personalisation Optimisation

    Understanding and applying the capabilities of channels for content and personalisation to optimise social media performance
    Keeping up to date with the latest capabilities and best practice around personalisation

    Social Media Competitor Positioning

    Keeping abreast of competitor positioning and social media activity, through internal updates and proactive research.
    Ensuring information is shared with team, and that action is taken where appropriate to strengthen our competitive position.

    Multi-Channel and Email Integration

    Use social to grow email subscribers list
    Integration with email to improve the content marketing experience
    Use email to promote sharing on social and grow my client's social followers.
    Understanding the relationship between SEO & Email
    Use SEO to grow social followers

    Experience and qualifications required
  • Proven Social Media and online marketing and campaign management experience ideally within the asset management, platform or wider financial services industry.
  • Ideally demonstrates good investment product knowledge (bonds, equities, multi-asset, investment trusts) as well as knowledge of the UK distribution marketplace.
  • Experience using enterprise level social media marketing tools for publishing, approval workflows, social listening - we use Hootsuite / Brandwatch
  • Analytical skills to measure results and optimize the nurture tracks to convert leads to customers.
  • Social media monitoring, responding customer comments and crisis management.
  • Excellent influencing and communication skills to forge effective relationships with key stakeholders and third party suppliers.
  • Ability to assimilate diverse information and distil it into key messages and prioritise in a fast paced environment.
  • Excellent communication, copy writing, proof reading and editing skills.
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