EMEA Media Relations Manager
- Employer
- Goodman Masson
- Location
- London, United Kingdom
- Salary
- GBP80000 - GBP90000 per annum
- Closing date
- Aug 2, 2022
View more
- Job Function
- Other
- Industry Sector
- Finance - General
- Employment Type
- Full Time
- Education
- Bachelors
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My client is a leading Asset Manager based in Central London looking for an EMEA Media Relations Manager to join their team.
The EMEA Media Relations Manager is a newly created position at the firm and is responsible for developing and implementing media strategies designed to increase awareness and visibility for my client's EMEA business with the media and key external influencers.
This role requires a communications professional with at least 10 years of experience in developing and supporting effective integrated communications programs that align with business priorities.
This individual will work collaboratively with the Director of EMEA Marketing, Director of Corporate Communications and other senior executives and business leaders. This role supports EMEA business activity and will be located in London. This position reports to the Director of EMEA Marketing.
Key responsibilities include:
Corporate and Senior Management Communications: Create and maintain high quality corporate messages and materials (e.g. press releases, talking points, media statements, Q&As) that communicate brand strengths, company developments, DE&I and other strategic priorities through a variety of communications vehicles (written, video, social). Elevate executive visibility by partnering closely with key executives and becoming a trusted advisor.
Bespoke Media Relations Plans and Programs
Campaigns: Develop integrated media relations plans and execution strategies to support various campaigns including Wealth, Sustainable Investing, Alternatives. Create powerful messages and story lines and design proactive outreach approaches. Manage incoming media inquiries.
Fund Launches: Write and distribute press releases supporting the introduction of new funds and investment strategies.
Local Channels: Develop relevant communications strategies across four regions: UK, northern Europe, southern Europe, DACH.
Agency Partner Coordination: Serve as a liaison to the PR agency and a direct contact for the media. Coordinate activities of agency partners in UK, Italy and Germany and with future agency partners. Support the execution of media strategies; maintain relationships with key journalists; oversee budgets.
Develop, maintain and enhance my client's relationships with targeted media outlets to assure that the brand is known, local leadership is recognized and firm focus areas and initiatives are understood with regional media targets.
Global Marketing Integration: Align activities with global media relations (U.S. and APAC), product marketing, digital marketing (including social media and corporate website), channel strategy and events teams.
Metrics and Measurement: Monitor media coverage and disseminate internally; coordinate quarterly metrics analysis and reporting with global program
QUALIFICATIONS
The ideal candidate will possess the following qualifications:
Experience working in the financial services and/or asset management industry
Established press contacts and relationships
Excellent communication skills; written, verbal and presentation skills
Strong collaborator - ability to engage with multiple stakeholders and quickly build relationships needed to accomplish program objectives
Experience in working across borders (particularly in continental Europe and with colleagues in the U.S. and Asia), time zones and cultures
Sound judgment on media, reputation, messaging and stakeholder engagement - the ability to assess subjective criteria and make sound judgements
Experienced communications leader: creative, self-motivated, agile
Well organized, detail oriented, and able to handle multiple priorities
High energy/self-starter with the ability to work independently and to navigate a large, complex global organization
English speaking with European languages preferable (Italian, German, Spanish, French)
The EMEA Media Relations Manager is a newly created position at the firm and is responsible for developing and implementing media strategies designed to increase awareness and visibility for my client's EMEA business with the media and key external influencers.
This role requires a communications professional with at least 10 years of experience in developing and supporting effective integrated communications programs that align with business priorities.
This individual will work collaboratively with the Director of EMEA Marketing, Director of Corporate Communications and other senior executives and business leaders. This role supports EMEA business activity and will be located in London. This position reports to the Director of EMEA Marketing.
Key responsibilities include:
Corporate and Senior Management Communications: Create and maintain high quality corporate messages and materials (e.g. press releases, talking points, media statements, Q&As) that communicate brand strengths, company developments, DE&I and other strategic priorities through a variety of communications vehicles (written, video, social). Elevate executive visibility by partnering closely with key executives and becoming a trusted advisor.
Bespoke Media Relations Plans and Programs
Campaigns: Develop integrated media relations plans and execution strategies to support various campaigns including Wealth, Sustainable Investing, Alternatives. Create powerful messages and story lines and design proactive outreach approaches. Manage incoming media inquiries.
Fund Launches: Write and distribute press releases supporting the introduction of new funds and investment strategies.
Local Channels: Develop relevant communications strategies across four regions: UK, northern Europe, southern Europe, DACH.
Agency Partner Coordination: Serve as a liaison to the PR agency and a direct contact for the media. Coordinate activities of agency partners in UK, Italy and Germany and with future agency partners. Support the execution of media strategies; maintain relationships with key journalists; oversee budgets.
Develop, maintain and enhance my client's relationships with targeted media outlets to assure that the brand is known, local leadership is recognized and firm focus areas and initiatives are understood with regional media targets.
Global Marketing Integration: Align activities with global media relations (U.S. and APAC), product marketing, digital marketing (including social media and corporate website), channel strategy and events teams.
Metrics and Measurement: Monitor media coverage and disseminate internally; coordinate quarterly metrics analysis and reporting with global program
QUALIFICATIONS
The ideal candidate will possess the following qualifications:
Experience working in the financial services and/or asset management industry
Established press contacts and relationships
Excellent communication skills; written, verbal and presentation skills
Strong collaborator - ability to engage with multiple stakeholders and quickly build relationships needed to accomplish program objectives
Experience in working across borders (particularly in continental Europe and with colleagues in the U.S. and Asia), time zones and cultures
Sound judgment on media, reputation, messaging and stakeholder engagement - the ability to assess subjective criteria and make sound judgements
Experienced communications leader: creative, self-motivated, agile
Well organized, detail oriented, and able to handle multiple priorities
High energy/self-starter with the ability to work independently and to navigate a large, complex global organization
English speaking with European languages preferable (Italian, German, Spanish, French)
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