EMEA Media Relations Manager

7 days left

Goodman Masson
London, United Kingdom
GBP80000 - GBP90000 per annum
03 May 2022
02 Jun 2022
Job Function
Industry Sector
Finance - General
Employment Type
Full Time
My client is a leading Asset Manager based in Central London looking for an EMEA Media Relations Manager to join their team.

The EMEA Media Relations Manager is a newly created position at the firm and is responsible for developing and implementing media strategies designed to increase awareness and visibility for my client's EMEA business with the media and key external influencers.

This role requires a communications professional with at least 10 years of experience in developing and supporting effective integrated communications programs that align with business priorities.

This individual will work collaboratively with the Director of EMEA Marketing, Director of Corporate Communications and other senior executives and business leaders. This role supports EMEA business activity and will be located in London. This position reports to the Director of EMEA Marketing.

Key responsibilities include:

Corporate and Senior Management Communications: Create and maintain high quality corporate messages and materials (e.g. press releases, talking points, media statements, Q&As) that communicate brand strengths, company developments, DE&I and other strategic priorities through a variety of communications vehicles (written, video, social). Elevate executive visibility by partnering closely with key executives and becoming a trusted advisor.

Bespoke Media Relations Plans and Programs

Campaigns: Develop integrated media relations plans and execution strategies to support various campaigns including Wealth, Sustainable Investing, Alternatives. Create powerful messages and story lines and design proactive outreach approaches. Manage incoming media inquiries.

Fund Launches: Write and distribute press releases supporting the introduction of new funds and investment strategies.

Local Channels: Develop relevant communications strategies across four regions: UK, northern Europe, southern Europe, DACH.

Agency Partner Coordination: Serve as a liaison to the PR agency and a direct contact for the media. Coordinate activities of agency partners in UK, Italy and Germany and with future agency partners. Support the execution of media strategies; maintain relationships with key journalists; oversee budgets.

Develop, maintain and enhance my client's relationships with targeted media outlets to assure that the brand is known, local leadership is recognized and firm focus areas and initiatives are understood with regional media targets.

Global Marketing Integration: Align activities with global media relations (U.S. and APAC), product marketing, digital marketing (including social media and corporate website), channel strategy and events teams.

Metrics and Measurement: Monitor media coverage and disseminate internally; coordinate quarterly metrics analysis and reporting with global program


The ideal candidate will possess the following qualifications:

Experience working in the financial services and/or asset management industry

Established press contacts and relationships

Excellent communication skills; written, verbal and presentation skills

Strong collaborator - ability to engage with multiple stakeholders and quickly build relationships needed to accomplish program objectives

Experience in working across borders (particularly in continental Europe and with colleagues in the U.S. and Asia), time zones and cultures

Sound judgment on media, reputation, messaging and stakeholder engagement - the ability to assess subjective criteria and make sound judgements

Experienced communications leader: creative, self-motivated, agile

Well organized, detail oriented, and able to handle multiple priorities

High energy/self-starter with the ability to work independently and to navigate a large, complex global organization

English speaking with European languages preferable (Italian, German, Spanish, French)

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