Head of Social Media

My client, a leading Asset Manager, is looking for a Head of Social Media in the central Marketing and Communications function in London.

This person should combine a passion for social media with a solid knowledge of the opportunities it offers a large, international organisation. This person should be confident and capable of leading strategic development of ambitious but achievable social programmes, alongside the wider global marketing team.

The team

You will be sitting within the Strategic Marketing team and operate across multiple teams within the function both in London and abroad so you will be working in a dynamic, stimulating and collaborative environment.

Fundamental to the role is the ability to recognise the full range of opportunities offered by social media, from brand and reputation to marketing and sales enablement. You must be able to collaborate with other teams in the overall Marketing & Comms function, as they feed into and contribute to the Social Media global approach.

These teams are Content, Media Relations, Corporate Comms and Campaign Activation. You will also work closely with Regional teams based in countries to ensure a global, seamless and connected approach to social media.

What you'll do

Strategic development

• Own our social media strategy globally, aligned to corporate, global marketing and regional business objectives
  * Define a global social framework for our approach to reach, engagement and conversion objectives
  * Drive a "social first" approach leveraging the skills of Content, Proposition and Product Marketing teams which will materialise in social-led global campaigns and content strategy
  * Own and define strategy of existing and new social media channels to my, such as Instagram and YouTube

Activation and delivery

• Oversee the development of a social listening programme, including identification, selection and set-up of relevant data and technology platforms
  * Oversee the development of a community management programme
  * Oversee the social media reporting framework integrated with the broader analytics piece
  * Own and drive our global employee advocacy programme, ensuring the platform and framework is fit for purpose and engagement is effective with key stakeholders
  * Identify the latest trends in digital and social media landscape - platforms, engagement, experience, media performance and tools, that are of relevance to my clients

Relationship management

• Management and mentoring of 1 direct report
  * Own and evolve relationships with external social media agencies and partners
  * Advise and counsel stakeholders on latest developments in social media and opportunities for longer-term marketing / business strategy

The knowledge, experience and qualifications you need

• Solid experience in social media strategy development and activation, either from a digital marketing role or from agency background
  * Deep understanding of organic, paid and earned social media principles across key social media platforms globally
  * Data-driven, analytical mindset, demonstrated knowledge in social media metrics, reporting and analytics
  * Aware of trends in social media and digital marketing and how to leverage them to reach target audiences
  * Experience of managing social media agencies and partners
  * Used to working with and interpreting research, data and social analytics to improve insight, strategy and delivery
  * Ability to own end-to-end project delivery
  * Strong written and verbal communication skills

The knowledge, experience and qualifications that will help

• Experience of asset management and investment concepts
  * Experience of working in an international organisation and with people across different geographies
  * Understanding of developments in digital experience technologies, including headless CMS and how these can be leveraged within social to support customer journey management
  * People management experience

What you'll be like

• Motivated to work in a newly created team within Marketing
  * Confident and skilled communicator
  * Have the confidence and emotional intelligence to communicate with stakeholders at all levels
  * Proactivity and motivation to explore new opportunities and initiatives