Online Email Marketing Executive

Job Summary

• Brighton
• Permanent
• BBBH814603
• Apr 29, 2022
• Competitive

Job Description
Morgan McKinley's Office Support team are recruiting for a Permanent Online Email Marketing Executive to work with our client based in Brighton

Morgan McKinley's team are recruiting for a Permanent Online Email Marketing Executive to work with our client based in Brighton. The main purpose is to support, write, build and deliver retention and engagement email communications.

Salary: up to £33,000

Workplace: hybrid ( 3 days office , 2 days home - can be a bit flexible on this too)

DUTIES AND RESPONSIBILITIES:

• To deliver email plan - 4 email newsletters, 2 solus emails, Lead generation (mid funnel) and service emails.
• Create, write, build email campaigns that are on time and on brief.
• Ensure that end to end member journey is simple and succinct working closely with Head of Digital Product and Partnership Manager
• To report on email channel and look for area to continuously improve.
• To support Digital Marketing Exec to deliver against optimization of Marketing 365 with trigger journeys and event triggered emails communications.
• To support delivering long-term marketing plans and strategies
• Testing various email campaigns to establish the most effective.
• Using HTML/CSS markup language to create robust emails for correct rendering across all email clients, both desktop and mobile.
• Adhering to email marketing best practices and self-initiating training to ensure expertise in the channel is kept up to date.
• To support delivery of partnership ads for offline bi-monthly magazine support with marketing materials including leaflets, banners, flyers.
• Support brand strategy and delivery of new digital, print based items and onsite content.

KEY SKILLS AND EXPERIENCE NEEDED:

• High level of HTML/CSS markup language knowledge
• Proven multiple campaign management skills and copy writing skills
• Experience in managing or maintaining marketing plans
• Campaign management of marketing campaigns, including planning, execution, and post campaign analysis
• Graduate qualification, and/or CIM/IDM marketing qualification
• Wide knowledge and experience that covers the full marketing mix.
• Experience in managing marketing campaigns both online and offline.
• Experience of building email communications using ESP (Microsoft Marketing 365 or similar) Drag and Drop
• Experience in using Microsoft Office/PowerPoint/excel/Power BI

Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.

BY APPLYING FOR THIS ROLE YOU ARE AGREEING TO OUR TERMS OF SERVICE WHICH TOGETHER WITH OUR PRIVACY STATEMENT GOVERN YOUR USE OF MORGAN MCKINLEY SERVICES.