IM EMEA - Senior Product Marketing Manager - Investment Management

BNY Mellon
London, United Kingdom
05 May 2022
04 Jun 2022
Industry Sector
Finance - General
Employment Type
Full Time

Key outputs:

Lead in the development of marketing materials and product messaging for wholesale and institutional channels, including but not limited to the promotion of BNY Mellon Investment Management's core capabilities, new product launches and marketing campaigns.

Additionally, working with the wider Product Marketing team to review, monitor and update funds and strategies proposition and materials on an ongoing basis to ensure consistent and relevance of message.
  • Development and ownership of market-leading product marketing collateral across a broad range of formats including written, graphical, video and podcasts, to promote and provide understanding of the capabilities and funds available to our clients and potential clients.
  • Lead in the development of new marketing collateral for wholesale and institutional channels Internationally (EMEA and APAC), working with BNY Mellon Investment Management investment firms, distribution and product strategy/development teams.
  • Ensure materials are impactful and consider appropriate formats for use - in person, on websites, email and social channels to enhance the client experience of BNY Mellon IM.
  • Develop and enhance messaging on the value proposition BNY Mellon IM provides to clients through both product offering as well as the service and support we offer clients.
  • Look to adapt and develop existing content/materials developed by investment firms into compelling content relevant to BNY IM funds seeking input from marketing and distribution colleagues.
  • Understand the priorities of the distribution and marketing teams with regard to campaign requirements and distribution product focus for both client growth and retention.
  • Review the toolkit available to distribution teams to support focus funds.
  • Ensuring consistency of messaging across different marketing materials including presentations, promotional collateral, content and website.
  • Work with investment content team to collaborate on production of materials.
  • Review regular fund commentary to provide good understanding of activities within the funds being marketed and ensure the messaging is appropriate for the intended audience.
  • Manage the expectations of stakeholders within marketing, distribution and investment firms to ensure time sensitive deadlines are met and production teams understand priorities.
  • Working with marketing operations teams review analysis of the reach of different marketing materials and look for opportunities to enhance and adapt to improve engagement.
  • Working with wider team and investment boutiques to manage any changes or updates to messaging.
  • Ensure all marketing output is approved and distributed according to marketing processes and in line with compliance guidelines. Support the team with peer reviews of materials as part of their approval process.
  • Support the Head of International Product Marketing in the liaison with Boutique partners and ensure that information is gathered and then clearly communicated on an ongoing basis

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