Content Manager - EMEA Marketing

Recruiter
Wellington Management Company, LLP
Location
London, United Kingdom
Salary
Competitive
Posted
06 May 2022
Closes
05 Jun 2022
Ref
14786083
Job Function
Other
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
WELLINGTON MANAGEMENT

Wellington Management offers comprehensive investment management capabilities that span nearly all segments of the global capital markets. Our investment solutions, tailored to the unique return and risk objectives of institutional clients in more than 60 countries, draw on a robust body of proprietary research and a collaborative culture that encourages independent thought and healthy debate. As a private partnership, we believe our ownership structure fosters a long-term view that aligns our perspectives with those of our clients.

We are transitioning to a hybrid work environment where both remote work and the office play a critical role. Our vision is a future where all employees are empowered to work flexibly to drive the best outcomes for our clients. Flexible work is a mindset and a core value. Our employees are encouraged to work remotely two days a week as a standard practice and will have flexibility in terms of working hours.

Overview

The Content Manager role is part of the Global Marketing team, serving and supporting clients and prospects across the EMEA region. The role of the Content Manager will manage the distribution of content for EMEA and the activation of this content. Focusing on content workflows for regional channels while utilizing global marketing initiatives and the global website to advance search, tagging, localization, and personalization of content. This candidate will need to drive the distribution methods of content and ensure we are optimizing the engagement for content and campaigns. There are three key areas this role will focus on:

Content publishing

This role will work with the Content Strategists, Marketing Strategists, and members of the Marketing Operations team to manage content pipeline, driving this with strong organization and communication skills across the teams and utilizing data to support the activation of content. This role will work particularly closely with the Content Strategist to manage content initiatives and ensure identified audience specific content needs in the EMEA market are achieved. Supporting workflows and understanding campaign objectives to achieve this, while engaging with social media, websites, and broader dissemination methods supporting the success of content. This role will help manage a personalization strategy for key EMEA audiences to deliver the right message to the right person at the right time based on their persona, preferences, and behavior.

Matrix development

Working with the Digital Strategists to improve the discoverability, and promotion of content. Supported through data analysis, understanding how our content is used, what initiatives are successful and others that are not. Using this information to support the development of content engagement. Including synchronizing efforts across social media, syndication, and SEO, among other channels. Supporting the management of content on the global website across the EMEA regional pages, ensuring these pages follow content publication plans and work to further optimize this content.

Responsibilities include collaborating on a content audit, identifying content redundancies and gaps, and collaborating with others in marketing about how to best tailor and develop regional content. The Content Manager will also partner with the analytics team and the regional Digital Strategist to understand the efficacy of key touchpoints across the buyer journey and make content optimizations and recommendations.

Content analysis & action

Partnering with the Global Marketing team to ensure alignment of metadata, keywords, taxonomy, localization, personalization, and content life cycle. While working with global resources to improve content utilization, the Content manager will need to ensure this work is supporting regional channel efforts. This role will partner with our SEO/SEM global and regional team members and external partners to help define the SEO strategy for EMEA-focused content terms. Collaborate with the web team and the content team to develop a unified taxonomy for our content as well as implement a robust metadata strategy.

Responsibilities

This role includes working knowledge of and familiarity with content management operations, such as an editorial calendar, content creation workflows and processes and leveraging a robust publishing calendar. As a Content Manager, responsibilities include:

Publishing
  • Partner with Marketing Operations team and Editorial to manage the content publishing calendar, ensuring target dates are met and published pieces are communicated to the broader global marketing team and firm.
  • Manage internal bi-weekly mailings to communicate the completion of recent publications and provide visibility into content pipeline.
  • Review/update expiry dates of the pieces published and monitor metrics.
  • Define and oversee CMS publishing process for thought leadership content to global website, this individual will need to engage with Accenture to ensure local publishing is executed correctly.
  • Facilitate process for localization and regionalization of content across digital properties in partnership with the Content and Digital Strategists. As we develop our translated content, the Content Manager will need to support the integration of translations into this process.
  • Partner with Social Media Strategist and Content Strategists to coordinate and synchronize the publishing/distribution of content around syndication, social media, websites, and broader dissemination.
  • Manage content in the DAM and ensure all creative assets are tagged, labeled, and filed appropriately.
  • Work with the channel strategists to identify strategic local websites & 3rd party sites where content should be disseminated. Collaborate with them to set up a robust distribution model were engagement can be measured so we are able to adapt our content accordingly.
Metrics/Insights
  • Facilitate quarterly competitive analyses to monitor content developed by competitors and help identify use cases (Accenture).
  • Conduct content audits and gap analysis and use findings to develop recommendations to improve content creation/operations.
  • Enquiry about content tracking and reporting on a regular basis to quantitative insights to the Content Strategist.
  • Review & optimize the website fund page content in collaboration with Product Marketing (incl. translated pages/materials) - ensure pages up to date and optimized to meet SEO standards.
Content taxonomy, keywords, metadata
  • Develop and activate content management standards across the global marketing team regarding metadata, keywords, taxonomy, localization, personalization, and content life cycle. To ensure engagement and alignment with the global toolset, while developing support for localized content.
  • Research and report relevant search engine keywords, trends, and our sites' search performance through consultation with Conductor and other SEO/SEM partners to guide the development, execution and measurement of search results.
  • Partner with editorial, digital, and product teams to align on keywords for all web content to minimize cannibalization, for both keywords in content and the SEO approach more broadly e.g., type of content, links and partnerships.
  • As a member of Taxonomy Working Group, liaise with that group to regularly codify and refine taxonomy strategy.
Qualifications

The Content Manager role requires a well-organized individual with relevant content management and optimization expertise, preferably in the asset management/ financial services industry. The ability to work independently as well as in a team environment is essential. Must be able to solve problems quickly and continue to develop optimization methods. Other core qualifications include:
  • Experience in asset management or financial services industry; deep understanding of investment concepts and audiences
  • Strong communication skills - both written and verbal. Must be able to understand the content subject and support workflow across several marketing channels.
  • Experience with content optimization, and comfortable with data outputs, with the ability to make change depending on results
  • Strong organizational skills, with the ability to manage large content pipelines
  • Experience in working with social platforms
  • Ability to read, write and speak in multiple languages a plus
  • Exhibits an executive presence - polished speaker, strong presentation skills, articulate, confident, optimistic, and persuasive, professional at all times
  • Ability to proactively drive projects in a highly matrixed and collaborative team environment, exercising sound judgment with regard to use of internal resources, firm brand, and regulatory compliance
  • Ability to make recommendations and decisions independently
  • Share best practices and identify innovation in content user experiences
  • Demonstrate grace under pressure; ability to adapt
  • Flexibility and the ability to partner effectively with others, seek a wider audience, build consensus, influence, and act decisively
Not sure you meet 100% of our qualifications? That's ok. If you believe that you could excel in this role, we encourage you to apply and welcome a chance to review your background. We are dedicated to building and maintaining a diversified workforce and considering a broad array of candidates with a variety of skill, workplace experiences, and backgrounds.

As an equal opportunity employer, Wellington Management ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, sex, sexual orientation, gender identity, gender expression, religion, creed, national origin, age, ancestry, disability (physical or mental), medical condition, citizenship, marital status, pregnancy, veteran or military status, genetic information or any other characteristic protected by applicable law . If you are a candidate with a disability, or are assisting a candidate with a disability, and require an accommodation to apply for one of our jobs, please email us at GMCANINQ@wellington.com .

Similar jobs

Similar jobs