Digital Marketing Manager

Responsibilties

This person will represent the Digital Marketing team in forums to enhance the processes and technology associated with their role.
To work with the Investment Product Marketing team to create parent campaign landing pages that will be translated and cascaded across the EMEA region.
The role will be responsible for utilizing web personalization capabilities to optimize the visitor experience and increase Call To Action conversion rates.
To work with the Senior Marketing Analyst to determine the performance of content and campaigns. Looking to identify areas for optimization and to identify successes that can be replicated.
In addition to the focus on websites the role also supports Social Media channels (primarily LinkedIn) and elements of regional email marketing requirements.
Partners with cross-functional peers and segment leads in the execution of multichannel marketing plans aligned to specific populations of prospects and clients.
Makes recommendations on specific media and promotional channels to be employed to best promote supported products and services and drive targeted audience engagement.
Determines appropriate measurement criteria and methods for newly suggested promotional audiences and tactics.
Ensures all internal and external elements necessary to the successful execution of segment marketing plans are addressed, including securing the support of necessary internal marketing and distribution partners.

Required Skillset

Experience utilizing websites for B2B lead generation and client retention
Experience in digital marketing
Familiar with CMS systems, preferably AEM
Understanding of optimizing website content for SEO
Reporting on key metrics, analyzing and interpreting trends and providing actionable insights
Project management skills

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