Digital Marketing Manager

Recruiter
William Blake Group
Location
London, United Kingdom
Salary
Competitive + Bonus
Posted
08 May 2022
Closes
07 Jun 2022
Ref
14021698
Job Function
Other
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
Responsibilties
  • This person will represent the Digital Marketing team in forums to enhance the processes and technology associated with their role.
  • To work with the Investment Product Marketing team to create parent campaign landing pages that will be translated and cascaded across the EMEA region.
  • The role will be responsible for utilizing web personalization capabilities to optimize the visitor experience and increase Call To Action conversion rates.
  • To work with the Senior Marketing Analyst to determine the performance of content and campaigns. Looking to identify areas for optimization and to identify successes that can be replicated.
  • In addition to the focus on websites the role also supports Social Media channels (primarily LinkedIn) and elements of regional email marketing requirements.
  • Partners with cross-functional peers and segment leads in the execution of multichannel marketing plans aligned to specific populations of prospects and clients.
  • Makes recommendations on specific media and promotional channels to be employed to best promote supported products and services and drive targeted audience engagement.
  • Determines appropriate measurement criteria and methods for newly suggested promotional audiences and tactics.
  • Ensures all internal and external elements necessary to the successful execution of segment marketing plans are addressed, including securing the support of necessary internal marketing and distribution partners.

Required Skillset
  • Experience utilizing websites for B2B lead generation and client retention
  • Experience in digital marketing
  • Familiar with CMS systems, preferably AEM
  • Understanding of optimizing website content for SEO
  • Reporting on key metrics, analyzing and interpreting trends and providing actionable insights
  • Project management skills

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