Senior Marketing MI, Analytics & Research Manager

Columbia Threadneedle Investments
London, United Kingdom
13 May 2022
02 Jun 2022
Job Function
Industry Sector
Finance - General
Employment Type
Full Time
About Columbia Threadneedle Investments

What working at Columbia Threadneedle offers....

Working at Columbia Threadneedle Investments you'll find the promise we make to our clients is the same one we make to our employees: Your success is our priority.

Here, you'll find growth and career opportunities across all of our businesses. We're intentionally built to help you succeed. Our reach is expansive with a global team of 2,000 people working together. Our expertise is diverse with more than 450 investment professionals sharing global perspectives across all major asset classes and markets. Our clients have access to a broad array of investment strategies, and we have the capability to create bespoke solutions matched to clients' specific requirements.

Job Purpose Statement

Where you'll fit in & what our team goals are...

You'll be responsible for leading, developing and delivering a market leading and strategically aligned Marketing MI, Analytics & Research capability. Ensuring a robust, compliant and scalable approach, that plays a central role in Columbia Threadneedle's understanding and targeting of key target audiences, is key in our ability to connect with prospects and clients, and ultimately to increase levels of engagement. As well as leading and managing the immediate Marketing MI, Analytics & Research team and 3rd party providers, the role is also responsible for ensuring appropriate controls and governance are in place to oversee other marketing teams' activities in this area.

Role Responsibilities

How you'll spend your time...

• Ownership of set up, development and maintenance of Columbia Threadneedle's MI, analytics, and research capability within marketing, ensuring it plays a central role in informing our understanding and appropriate targeting of key target audiences, drives measurable results, and is aligned to the broader business objectives.
• The role includes responsibility to ensure delivery in line with Columbia Threadneedle risk appetite and policies, ensuring appropriate buy-in, awareness and understanding within the wider marketing team, as well as across the business, to enable successful delivery.
• Proactively assess emerging and evolving business needs and external approaches to ensure the brand is on or ahead of related marketing trends in its approach to the use of marketing data and research, and aligned to our broader data driven, digital-first marketing approach, focused on deepening engagement with our various target audiences, as well as clearly supporting the commercial objectives of the business.
• Leadership, management and development of a high performing Marketing MI, Analytics & Research team (of c.2), with the appropriate experience and relevant skills.
• Consistently lead by example and in line with company values and policies with immediate team as well as broader marketing team, and stakeholders - driving positive engagement throughout.
• Collaborate with relevant marketing, distribution, investment, technology, data, compliance and legal teams to understand overall business, product, and distribution requirements, aligning these with the broader marketing objectives, and effectively managing stakeholders on an ongoing basis.
• Proactively collaborate across the marketing team to support the delivery of the broader marketing strategy, key initiatives, etc.
• Constructively challenge the norm to deliver significant step changes in client experience and commercial results.
• Serve as an expert and advocate for appropriate use of our marketing MI, analytics and research, within marketing and across the broader business.

Key Capabilities

To be successful in this role you will have...

• Proven experience and knowledge in overall management and delivery of scalable, and highly insightful MI, analytics and research as well as team management experience - able to gain immediate credibility and hit the ground running.
• Unapologetically client focused, yet commercially driven with strong understanding of financial drivers / business requirements, and strong budget management skills.
• Exceptional data analytics ability and understanding with complex data sets, as well as strong insight articulation skills.
• Exceptional track record in delivery of both quantitative and qualitative research, analysis and set up.
• Strong understanding of marketing data and channels, modelling and creating KPIs and ROI reporting.
• Strong experience with segmentation, lead generation reporting and reporting automation as well as identifying and reporting on upselling and cross-selling opportunities.
• Strong reputation as a sophisticated expert in this area as demonstrated through past results.
• Technical proficiency with industry standard data analysis tools (Excel + VBA, Excel PowerPivot, Google Suite (Analytics, Tag Manager), Adobe Analytics and Salesforce), and working knowledge of Supermetrics /, Tableau / PowerBI, Hotjar, Google Suite (Data Studio, Optimise) is desirable
• Strong project management skills with a track record of delivery to time and within budget.
• "Student of the game"; stays up to date on Marketing and industry trends.
• Strong influencing, collaborating and stakeholder management skills.
• Strong written and verbal skills.
• Strong change management skills.

Desired Capabilities

If you also had this, it would be great...
• Graduate or relevant professional qualification.
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