Marketing Automation Executive

Recruiter
Columbia Threadneedle Investments
Location
London, United Kingdom
Salary
Competitive
Posted
14 May 2022
Closes
13 Jun 2022
Ref
14900656
Job Function
Other
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
About Columbia Threadneedle Investments

You'll find the promise we make to our clients is the same one we make to our employees: Your success is our priority.

Here, you'll find growth and career opportunities across all our businesses. We're intentionally built to help you succeed. Our reach is expansive with a global team of 2,000 people working together. Our expertise is diverse with more than 450 investment professionals sharing global perspectives across all major asset classes and markets. Our clients have access to a broad array of investment strategies and we have the capability to build tailored solutions matched to clients' specific requirements.

Columbia Threadneedle is a people business and we recognise that our success is due to our talented and dedicated people, who bring diversity of thought, complementary skills and capabilities. We are committed to providing an inclusive work environment that supports the diversity of our employees and reflects our broader communities and client-base. We encourage applications from returners to the industry.

We appreciate that work-life balance is an important factor for many when considering their next move so please discuss any flexible working requirements directly with your recruiter.

Job Purpose Statement

Where you'll fit in & what our team goals are...

You'll be responsible for supporting the delivery of a market leading and strategically aligned Marketing Automation capability, ensuring a robust, compliant, and scalable platform, that plays a central role in Columbia Threadneedle connecting with prospects and clients, and ultimately in appropriately increasing levels of engagement with our key target audiences. The role also plays a key role in ensuring appropriate controls and governance are in place to oversee other teams' access to the platform.

Role Responsibilities

How you'll spend your time...

• Support development and maintenance of Columbia Threadneedle's marketing automation activities, across all B2B and D2C channels, ensuring they meet the needs of our key target audiences, drive measurable results, and are aligned to the broader business objectives.
• The role includes responsibility for delivering timely updates across the various systems as required, delivered in line with Columbia Threadneedle risk appetite and policies, helping to ensure appropriate, awareness and understanding within the wider marketing team, as well as across the business, to enable successful delivery.
• Assist and where possible take ownership of specific projects and activities, managing them through from brief to implementation.
• Build strong working relationships with relevant marketing, distribution, comms, investment, technology, compliance and legal teams to understand overall business, product, and distribution requirements, and help to effectively manage stakeholders on an ongoing basis.
• Proactively collaborate across the marketing team to support the delivery of the broader marketing strategy, key initiatives, etc.
• Constructively challenge the norm to deliver significant step changes in client experience and commercial results.
• Serve as an advocate for appropriate use of our marketing automation capability and an owner of marketing related CRM data within marketing, and across the broader business.

Key Capabilities

To be successful in this role you will have...

• Proven experience and knowledge in delivery of scalable, and highly targeted, marketing automation - able to gain immediate credibility and hit the ground running.
• Unapologetically client focused, yet commercially driven with strong understanding of financial drivers / business requirements, and strong budget management skills.
• Ability to work with industry standard tools (e.g., Salesforce, Marketing Cloud and others), as well as working knowledge of related technology (e.g. Google / Adobe analytics) is desirable.
• Relevant experience as demonstrated through past results.
• Good understanding of core project management skills.
• "Student of the game"; stays up to date on Marketing and industry trends.
• A good eye for detail
• Proactive and prepared to take ownership.
• Good written and verbal skills.
• An analytical and planning mindset.

Desired Capabilities

If you also had this, it would be great...
• Graduate or relevant professional qualification.

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