Marketing Analyst

Overview

Who we are

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment and wealth management and investment services in 35 countries. As of Dec. 31, 2021, BNY Mellon had $46.7 trillion in assets under custody and/or administration, and $2.4 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com . Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.

BNY Mellon Marketing & Communications

It's an exciting time to join BNY Mellon Marketing & Communications. The function has embarked on a transformation to enhance brand recognition, increase client loyalty, further engage employees and drive growth. We are creating a world-class, integrated organization, comprised of new strategies, people, processes and capabilities - all focused on delivering business results.

Role description and opportunities

Our Marketing and Communications Analysts have a critical role in supporting BNY Mellon's line of business initiatives. Analysts benefit from hands-on learning and mentoring opportunities, working with marketing leaders and business partners. Responsibilities include supporting campaigns and integrated marketing and communications plans, developing go-to-market positioning and messaging, upholding the brand in all activities, supporting and reporting for various marketing and communications strategies, including digital marketing, social media, client engagement and new business development.

Marketing and Communications Analysts are intellectually curious, possess grace under pressure, enjoy collaboration with colleagues and influencers, and deliver high-quality results and impact with urgency.

Key responsibilities include the following

• Work with marketing leadership to build and execute go-to-market strategies
• Create social media strategies and work with spokespeople to amplify the brand
• Maintain up-to-date understanding of our industry and our clients to implement effective marketing and communication campaigns
• Execute marketing campaigns, tracking and regular results reporting, gathering insights and opportunities
• Help manage the BNY Mellon brand to ensure guidelines are applied and used consistently across marketing and communication activities
• Improve workflow processes and eliminate inefficiencies
• Work cross-functionally with all departments in the organization to help motivate and educate internal teams around marketing and communication campaign efforts
• Participate in firm-wide diversity, equity and inclusion efforts
• Prepare, present and sell-in aspects of the marketing plan and progress to management, cross-functional partners and other key stakeholders
• Maintain strict deadlines, while maintaining accuracy
• Additional responsibilities will be determined based on capacity, skill, and interest

A successful candidate should ideally have these qualifications

• 3-5 years of professional work experience; marketing/ad agency experience preferred
• Measurement focused - able to tie projects to success metrics and OKRs
• Superb written and verbal communication skills; passionate about writing and digital communication
• Experienced in social media platforms
• Excellent project management, prioritization, and decision-making skills
• Excellent attention-to-detail, highly organized
• Innovative approach to marketing activity - seeking new tools and opportunities to market our solutions
• Exceptional intrapersonal skills with a natural ability to work collaboratively and build relationships with peers, business partners and senior leadership
• Experience coordinating multiple competing priorities in a fast-paced environment
• Energetic, positive mindset with excellent analytical skills with demonstrated ability to work cross-functionally
• Creative and rigorous approach to all projects
• Bachelor's degree preferred

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals with Disabilities/Protected Veterans. Our ambition is to build the best global team - one that is representative and inclusive of the diverse talent, clients and communities we work with and serve - and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.

Employer Description:

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.