Vice President, iShares Sustainable Product Marketing

London, United Kingdom
28 May 2022
12 Jun 2022
Job Function
Industry Sector
Finance - General
Employment Type
Full Time

About this role

BlackRock's iShares is the #1 Exchange Traded Fund (ETF) provider globally with over $2.5 trillion in assets under management. With more than a decade of ETF innovation and expertise, iShares is a trusted leader in the ETF industry. We serve investors of all sizes, including advisors, personal investors, wealth managers, banks, asset managers, pensions, and insurers. The platform offers clients a comprehensive range of products that provide precise, transparent and cost-efficient access to a full range of asset classes and global markets.

Key Responsibilities:

Set strategy
  • Develop and drive the product segment marketing strategy for iShares sustainable ETFs in EMEA, working in close partnership with Product Marketing globally, along with Product, Marketing, Communications, Sales and Legal.
    • Note: scaled distribution refers to distributing content across various channels (i.e. web, social, email, paid, comms etc.) to expand our reach to clients.
  • Influence and oversee the effective execution of marketing plans in EMEA, ensure alignment with the global strategy and key messages.
  • Define an overarching sustainable product message, as well as articulating and pivoting messaging to address EMEA regional and client segment specific nuance
  • Maintain in-depth segment market intelligence (i.e., product, client and competitor expertise) through both third-party research and distilling insights from across the firm to inform product messaging and marketing strategy.
  • Define and contribute to the creation of the overarching sustainable marketing roadmap, and bringing rigorous prioritization to ensure alignment with commercial priorities

Create and influence content
  • Write, develop and evolve category-building sustainable narratives, thought leadership, keynote presentations and marketing campaign messages under tight deadlines.
  • Create and develop high-impact, client-tailored sustainable product content and talking points for use through scaled distribution tactics and sales engagements.
  • Develop, write and evolve product segment web experiences, creating content and messaging for the promotion of sustainable products on
  • Drive creation and execution of internal training plans on key topics such as climate investing, net zero and sustainability metrics.
  • Regionalize and launch sustainable education program for clients in close partnership with sales and marketing teams globally.

Drive scaled distribution
  • Develop and execute transformative, integrated, commercial activation plans for sustainable product launches/enhancements and thought leadership publications, working with clients, comms and product partners.
  • Develop and oversee the execution of marketing plans to deliver on firmwide sustainable commitments (i.e. new data on or thought leadership).
  • Work with client marketing, brand and campaigns and sales distribution teams to create and align on sustainable messaging and narratives throughout distribution strategy

Team management and leadership
  • Leadership of iShares sustainable product marketing in EMEA and ownership of the EMEA iShares sustainable segment strategy, unifying connectivity and encouraging alignment globally across BlackRock.
  • Nurture talent across the team and proactively contribute to development of people across iShares product marketing
  • Champion diversity, equity and inclusion (DEI) across the team and engage in firmwide DEI initiatives.

  • 6-10 years of experience in asset management product strategy, product marketing, corporate strategy and / or directly relevant role; sustainable investing experience preferred
  • Strong commercial market awareness, client acumen and intellectual curiosity
  • Driven, self-motivated individual with ability to own and execute on a range of initiatives at once, sticking to tight deadlines.
  • Experience motivating cross-functional teams, providing oversight and direction and delegating responsibilities across a team.
  • Adept at influencing without explicit authority and working effectively across numerous teams in a large organization.
  • Ability to optimally translate sophisticated, complex investment and sustainability topics into concise, digestible messaging and content
  • Ability to tailor content and messaging to a variety of client segments (both institutional investors and end investors)
  • Strategic thinker with excellent written, quantitative and analytical skills
  • Intellectual curiosity, with an agile and creative mind; demonstrates critical thinking and an innovative approach to problem solving
  • Strong communication skills (written and oral), highly collaborative nature and exceptional interpersonal skills
  • High energy, intensity, discipline and attention to detail; not above any task required to meet deadlines.
  • The highest level of integrity and fiduciary orientation
  • Bachelor's degree; history of academic and professional achievement

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment - the one we make in our employees. It's why we're dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit | | Instagram: @blackrock | Twitter: @blackrock | LinkedIn:

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.
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