Social Media Senior Marketing Manager - Crypto

Meredith Brown Associates
London, United Kingdom
07 Jul 2022
19 Jul 2022
Industry Sector
Finance - General
Employment Type
Full Time
Key responsibilities:
  • Expertly leading the organization's marketing function, driving market presence/ visibility, brand development, positioning, messaging, media and PR strategy, and reputation management
  • Creating and implementing marketing/PR programs to meet business objectives
  • Developing annual marketing strategy, campaigns and events to support organizational and business goals
  • Acting as an impactful ambassador for the business with external parties
  • Generating "hype" - expanding our visibility and creating excitement for company products
  • Managing the development, scripting, editing, and production of communications, including social media, website, blogs and other online outlets; research reports, briefs, presentations; quarterly corporate reports; online newsletters; and videos;
  • Overseeing interactive marketing and promotion, analytics, development, social media strategy and execution, including Adword campaigns, LinkedIn strategy, SEO/SEM programs and email campaign management, all with measurable ROI and a clear articulation of our product offering while compelling people to engage;
  • Partnering with Sales to understand sales needs and delivering supporting materials to build brand awareness, positioning, and lead generation efforts, all suited for modern-day outreach;
  • Managing marketing budgets, including expenditures, return-on-investment, profit-loss projections, and the tracking and maintaining of expenses within approved budgetary guidelines;

Background & Experience:
  • The successful candidate will be part of the management team and central to the development and strengthening of the organisation's social media strategy, acting as a key business partner to the organisation's C-level executives.
  • Bachelors-level education in marketing, business or a related field;
  • 5+ years of marketing experience, preferably within the financial services sector;
  • Experience of working closely with senior stakeholders across the business
  • Broad experience using SoMe to reach target groups and build hype
  • An entrepreneurial mindset, strong work ethic, and process-oriented approach. The ability to work in a dynamic and demanding work environment to meet critical deadlines and complete projects with minimal supervision;
  • Experience in marketing crypto-facing products and services;
  • An established network of media and PR contacts, preferably including those within the crypto space;
  • A creative mind, with an ability to think outside the box;
  • A positive, dynamic and proactive attitude

Please note that due to the high volume of applicants responding to our adverts we are regrettably not able to feedback on all applications; only successful candidates will be contacted

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