Product Marketing Development Manager - Fund Management

Ramsey Portia
London, United Kingdom
Market rates - great salary, bonus and benefits.
03 Aug 2022
13 Aug 2022
Job Function
Industry Sector
Finance - General
Employment Type
Full Time
They are looking for a strong product marketer with experience in financial services/asset management. This position will own the development and execution of product marketing strategies and content creation. Working in a highly collaborative fashion, you will interact closely with Product Specialists, Investment Teams, Content, Marketing and Distribution to build compelling product stories. The ideal candidate is someone who thrives in a dynamic and fast-paced culture has a detailed understanding of the market and investment products in general, as well as classic marketing matters such as brand, promotion and distribution channels. The successful candidate will be able to take broad direction, and then formulate and complete specific marketing tactics drawing on expertise and resources across the firm. The ability to creatively take complex investment concepts and distil them into clear, simple and beneficial content is a priority.

Duties & Responsibilities:
  • Develop and complete marketing strategy for assigned product sets
  • Partner with product specialists to build product stories
  • Build and coordinate production of new product marketing content (e.g. webpages, sales aids, videos, product brochures, presentations); Collaborate closely with product specialists, investment writing, distribution, design, compliance and channel marketing to produce high quality and effective marketing materials
  • Serve as the primary contact with senior level business partners to understand needs and objectives of greater "storytelling initiative" into pitch books
  • Partner with channel marketing to influence a distribution strategy for product content including email, web, print, etc.
  • Develop and implement strategy for an effective and efficient system of product collateral that aligns to each distribution channel's sales process and client journey
  • Represent for the team in major business and regulatory change cross-functional projects, including driving implementation strategy and execution
  • Govern consistency of master messaging and data reporting across product marketing materials, performance communications and webpages
  • Partner with the web team to improve/enhance digital marketing and digital client experience
  • Research and understand competitors to improve knowledge and incorporate industry standard processes into our strategy and materials

The role requires:
  • Some marketing experience within the financial services industry or equivalent required
  • Institutional and/or intermediary experience preferred
  • Multiple vehicle (Separate/Segregated Account, Mutual Fund, UCIT, OEIC, SICAV, VIT, ETF, etc.) marketing experience a major plus
  • Some B2B marketing experience, including direct contact with sales force and in-depth knowledge of the sales process required
  • Bachelor's degree required
  • Investment Product Knowledge and Story Building expertise required
  • Excellent project management capability; Ability to concept, direct and complete strategic projects from start to finish
  • Excellent interpersonal and customer service skills with ability to work across all levels of the organisation
  • Strong understanding of financial marketplace and distribution process, including in-depth knowledge of how products are priced, packaged, and positioned across varying channels
  • Ability to manage and prioritise multiple projects simultaneously
  • Ability to work under pressure and to tight deadlines
  • Solid grasp of and ability to interpret and chart financial data
  • Strong analytical skills and attention to detail
  • Detailed understanding of industry compliance requirements
  • Broad knowledge of regulatory environment in UK and Europe
  • Knowledge of financial markets, financial markets function and the impact of economic figures and national/regional/global events on markets
  • Strong computer skills including MS PPT, Word and Excel
  • Excellent verbal and written communications skills

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