Analyst, EMEA Client Marketing

Description

About this role

About BlackRock

BlackRock's purpose is to help more and more people experience financial well-being. As a fiduciary to investors and a leading provider of financial technology, our clients turn to us for the solutions they need when planning for their most important goals. As of September 30, 2020, the firm managed approximately $7.8 trillion in assets on behalf of investors worldwide.

About iShares by BlackRock (iShares is a product brand within BlackRock)

Why we do what we do

Championing investor progress has been at the heart of the iShares mission from the beginning. Everything we do is about empowering investors so they can take control of their financial futures. You would never settle for the status quo - that's why iShares relentlessly pursues better ways to invest.

Progress in action

We're committed to matching the ambitions of our investors by delivering quality exchange traded funds (ETFs) and solutions for their financial needs. iShares has been a leader in the ETF marketplace for more than two decades by providing portfolio building blocks for investors large and small. Today, iShares ETFs make it simple for everyone to invest with efficiency and transparency at a fair price.

Driving investor progress starts with engineering quality exchange traded funds (ETF) that perform as designed. It means innovating to stay ahead of market realities and anticipating investors' needs. We were first to offer ETFs that simplify bond investing and are at the forefront in providing factor ETFs that capture historical drivers of return.1 Our sustainable ETFs deliver environmental, social, and governance (ESG) insights that allow investors to place sustainability at the heart of portfolios. iShares megatrend ETFs help make tomorrow's growth opportunities available to everyone. Few other ETF providers can demonstrate the same history of innovation.

iShares doesn't just engineer quality products. We aim to evolve how investors think about portfolio construction and advance the idea that ESG issues influence performance. We offer tools, information, and products so that whatever your goal, we can help.

The power of choice

We believe that investors deserve choice. That's why iShares ETFs are designed to offer flexible access to a wide array of investments-from stocks, to bonds, to a growing number of other strategies-in a tax-efficient, low-cost way. The global roster of iShares ETFs counts more than 800 products and over $2 trillion in assets-more than any other ETF provider.

The breadth of our ETF range makes it convenient to invest for the long term, seek to minimize risk, and match financial goals with personal beliefs. As we continue to grow, we will never stop seeking out ways to help investors on their journeys toward financial well-being.

Job Purpose/Background:

The role sits within the EMEA central marketing team focusing on EMEA-wide iShares campaigns across 17 EMEA countries. As a central function the team is responsible for creating data driven marketing campaigns that build iShares brand and product awareness, consideration and preference.

Key Responsibilities:

• Campaign Development:
  • Develop multi touch email campaign strategy to increase engagement with key product segments and to deliver timely market insights and messaging to clients

• Developing campaign strategy for events and webinars, including promotional emails, event collateral and scheduling of senior-level panelists.

• Use segmentation model to identify interested audiences and develop campaign messaging to drive from awareness through to conversion for key product segments.

• Creative testing and optimization: Drive a culture of learning through data driven creative/content testing, learning, sharing, and optimizing across all activity.

• Reporting and measurement: Measuring campaign performance and content effectiveness to drive engagement and enhance future campaigns, delivering insights to sales and marketing partners.

• Relationships: Build and maintain strong working relationships with the local market country marketing managers (CMMs) and ensure central marketing initiatives are aligned with local objectives and emerging opportunities. Work in lockstep with both the campaign marketing and product marketing teams which also sit within the EMEA central marketing team. Build a network of contacts across different product/service specialists within EMEA. Build effective relationships with marketing counterparts in New York, San Francisco, Latin America and APAC.

Knowledge/Experience:

• Strong experience using a marketing automation platform such as Eloqua, Marketo etc
• Ideally 1-2 years email marketing experience, preferably in the financial service industry or similar.
• Experience writing marketing materials with excellent written English.
• Ideally experience scaling campaigns across multiple languages/countries
• Investment/financial knowledge is an advantage

Competencies:

• Relationships driven with the ability to build strong relationships quickly.
• Excellent verbal and written skills with extremely good attention to detail.
• Strong eye for design and consistency of visual identity.
• Able to work in a fast-paced dynamic environment, drive forward key initiatives and manage workflow on simultaneous projects.
• Creative, ideas-driven and self-motivated.
• Able to work independently, yet a team player.
• Ability to work effectively in an international team environment often in a complex matrix structure.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work pilot

BlackRock's current hybrid work pilot is designed to help you experience the best of both worlds: the opportunity to connect with colleagues in person and the flexibility to work remotely, with greater time to focus on what's important to you. In line with local health guidance and regulations, employees are generally expected to work 3 days in the office and 2 days from home (on average) each week. For some business groups, more time may be required in the office, while greater flexibility may be in place for others. Our "One BlackRock" culture means you'll be supported to collaborate with your new colleagues while bringing your full self to work - wherever you are.

The health, safety and well-being of our people will always be our top priorities; we will continue to monitor local conditions and health advisories in making decisions about our work environments.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment - the one we make in our employees. It's why we're dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit careers.blackrock.com | www.blackrock.com/corporate | Instagram: @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.