Product Marketing, Vice President

State Street Corporation
London, United Kingdom
03 Sep 2022
25 Sep 2022
Industry Sector
Finance - General
Employment Type
Full Time
Who we are looking for
We are looking for a forward-thinking product marketer who has interfaced with sales and product teams, with background ideally in B2B financial services or Fintech.
You will partner with both the business and global marketing colleagues to help establish market leadership in key revenue driving asset servicing product / solutions areas by connecting capability roadmaps to marketing strategy and tactical campaigns.
Stakeholder management, along with the ability to grasp and translate technical capabilities into value-based narratives and sales enablement tools is crucial.
Strong product marketing experience would be strong differentiators.
We are looking for an experienced product marketer to lead our marketing activity for Asset Servicing Products (including ESG solutions). Responsible for upgrading our product / solution marketing capabilities and creating better alignment between products / solutions and client segments globally.
This role sits in the segment and solutions marketing team and will be significantly focused on building strong relationships with senior business stakeholders. It requires a strong, self-directed leader with high quality relationship development skills and independent management skills.

Why this role is important to us
You will be joining the Institutional Services function that allows us to deliver a comprehensive, holistic approach to each client relationship - for asset managers and asset owners, insurance companies, and official institutions globally. It means our client-facing functions work together to bring the very best solutions and services the firm has to offer - across all of our locations, products, and capabilities.
Join us if making your mark on the long-lasting client relationships we build is a challenge you are up for.

What you will be responsible for
As Product Marketing you will
  • Leadership - Further develop the product marketing strategy to support business needs
  • Stakeholder Management - Work with business stakeholders to identify key revenue drivers that align to our client segment needs and require marketing support
  • Insight - Drive market, competitor and client analysis to proactively determine and differentiate our product marketing messaging and approach
  • Product Positioning - develop messaging that clearly articulates value, benefit and differentiation of our products in the market.
  • Go-to-market - Collaborate with the various product owners and the broader marketing team to develop and deliver end-to-end go-to-market strategies to support product, solution and segment propositions for top revenue drivers. Utilise thought leadership to drive our position as the 'go-to source' for key market developments and enhance awareness of our strategic propositions
  • Sales Enablement - Communicate the value proposition of our products, go-to-market plans and sales assets available to the client segment teams
  • Operations - Develop a self-service model for foundational product marketing needs

What we value
These skills will help you succeed in this role:
  • Strong communication, stakeholder management/influencing and team management skills, with the ability to build collaborative partnerships with cross-functional teams
  • Strategic, critical thinking and problem-solving abilities, including metrics-driven thinking
  • Comfortable to work independently, but also demonstrating strong ability to work within a team and gain alignment across functions and teams
  • Executive presence, strong verbal, interpersonal and written communication skills
  • Leading contributor individually and as a team member, providing direction and mentoring to others.
  • Demonstrated ability to utilise research and data to drive actionable insights, develop strong value proposition and inform marketing strategy
  • Ability to work on multiple projects simultaneously
  • Working and communicating with senior levels in an organization
  • Working in cross cultural environments with an ability to operate on their own, as part of a team and globally (preferred)

Education & Preferred Qualifications
  • Proven track record in B2B product marketing
  • Education in Marketing, Finance or Business Administration is a plus

Additional requirements
  • Flexible hours may be required to manage projects across regions / time zones

Are you the right candidate? Yes!
We truly believe in the power that comes from the diverse backgrounds and experiences our employees bring with them. Although each vacancy details what we are looking for, we don't necessarily need you to fulfil all of them when applying. If you like change and innovation, seek to see the bigger picture, make data driven decisions and are a good team player, you could be a great fit.

About State Street
What we do. State Street is one of the largest custodian banks, asset managers and asset intelligence companies in the world. From technology to product innovation, we're making our mark on the financial services industry. For more than two centuries, we've been helping our clients safeguard and steward the investments of millions of people. We provide investment servicing, data & analytics, investment research & trading and investment management to institutional clients.
Work, Live and Grow. We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary by location, but you may expect generous medical care, insurance and savings plans, among other perks. You'll have access to Flexible Work Programs to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.
Inclusion, Diversity and Social Responsibility. We truly believe our employees' diverse backgrounds, experiences and perspectives are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients. We warmly welcome candidates of diverse origin, background, ability, age, sexual orientation, gender identity and personality. Another fundamental value at State Street is active engagement with our communities around the world, both as a partner and a leader. You will have tools to help balance your professional and personal life, paid volunteer days, matching gift programs and access to employee networks that help you stay connected to what matters to you.
State Street is an equal opportunity and affirmative action employer.

Similar jobs

Similar jobs

  • You need to sign in to save