Product Marketing Specialist
- Employer
- CoinShares
- Location
- London, United Kingdom
- Salary
- Competitive plus benefits
- Closing date
- Nov 2, 2022
View more
- Job Function
- Marketing and Public Relations
- Industry Sector
- Finance - General
- Employment Type
- Full Time
- Education
- Bachelors
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Duties & Responsibilities:
Content Strategy & Distribution
Campaign Management
Formatting, Editorial & Design
Data Collection & Reporting
Undertaking any other such duties as may be reasonably required by the role.
Qualifications, Skills & Experience:
Content Strategy & Distribution
- Responsible for CoinShares' content creation & distribution across social media, email and paid media channels.
- Manage relationships with digital & design agencies/partners as needed.
- Work closely with the research department to make the most of their analytical insights, data, and reports.
Campaign Management
- Responsible for executing and optimizing highly targeted campaign plans across paid media relationships, social media, and firm email systems, utilizing the tools and automations those systems provide.
- Participate in campaign planning discussions around the firm's exchange-traded product (ETP) offerings.
Formatting, Editorial & Design
- Responsible for consistent, high-quality application of brand and design to a range of material from sales decks, to emails, digital marketing, and web.
- Maintain a variety of branded templates across client presentations, marketing documents and other product-related materials.
Data Collection & Reporting
- Where needed, responsible for collecting performance data from social media and paid marketing platforms for analysis by the Asset Management data team.
- Work with the data team to understand the performance of our marketing tactics.
Undertaking any other such duties as may be reasonably required by the role.
Qualifications, Skills & Experience:
- High levels of attention to detail and experience in content design and formatting across a variety of document formats is essential.
- Exceptional communication and coordination skills is essential.
- Experience in email marketing with a contemporary platform such as Eloqua, Marketo or Pardot is desirable.
- Experience in digital marketing to a European audience is desirable.
- Ability to write punchy, clear copy to tight deadlines is essential.
- Fluency in German would be a significant advantage.
- CFA IMC or equivalent qualification would be an advantage.
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