Marketing Manager - Demand Generation Marketing, EMEA

Marketing Manager - Demand Generation Marketing, EMEA
Location: London
Categories: Marketing
Grade Level (Relevant for internal applicants only): 10

The Team:
The S&P Global Market Intelligence demand generation marketing team is composed of creative and enthusiastic B2B marketing professionals located around the world. As part of the commercial organization - with strong partnership to product - we focus on building brand awareness and driving front-end pipeline. We value teamwork, drive ideas with data, and execute in a meaningful way to our internal stakeholders and external clients. The business has a casual and friendly atmosphere with an entrepreneurial spirit. It is crucial that you thrive in a fast-paced, performance-based culture to be successful within our organization.

The Role:
As a Marketing Manager supporting high growth segments across EMEA, this individual will be responsible for developing marketing strategies, tactical campaigns, and meeting KPIs for our target audiences. The Marketing Manager will lead internal and external campaigns to launch new products, build brand awareness, and drive pipeline across our solutions. They will partner closely with product, sales, customer experience, and relationship managers to understand business objectives, create and deliver annual marketing plans, and report regularly on progress. Marketing efforts will include managing multi-channel marketing incorporating email, digital, social, print, account-based marketing programs, and events.

Responsibilities:
The ideal candidate will have at least 5 years of experience in marketing or a related field and have previous management experience. Key responsibilities will include:

• Acts as a strategic partner to Sales, Relationship Management and Product, to develop annual marketing plans and support Go-to-Market initiatives aligned to the business' growth strategy.
• Produce, execute, measure, and report on EMEA marketing plan and campaigns developed via multi-marketing channels to drive awareness, generate and nurture leads.
• Understand the company's products and the competitive market landscape to draft persona-driven and product messaging.
• Create and maintain marketing collateral, the website, microsites, and inventory of marketing assets to support sales enablement.
• Develop and manage web and social media content assets, and SEO and SEM programs.
• Utilize Marketo to build email campaigns that reach target segments and nurture leads towards conversion.
• Partner with the events team to deliver exceptional client experiences that reflect our brand; set and proactively collect event ROI metrics.
• Provide support to junior marketing team members to ensure execution of marketing campaigns in alignment with business strategy
• Partner with other S&P Global divisions; identify synergies and opportunities to collaborate.
• Maintain a consistent understanding of S&P Global Market Intelligence's solutions and the competitive landscape to draft persona-based copy.
• Leverage global content from internal thought leaders and recommend new topics to enhance client and prospect engagement for S&P Global Market Intelligence's solutions.
• Create and maintain an inventory of assets to be used for sales enablement and events.
• Seek ways to improve key marketing metrics such as campaign response rates, event attendance rates, feedback scores, quality of leads, thought leadership awareness, new content/product/service introduction and adoption, and brand awareness building.

Basic Qualifications:

• Bachelor's degree (Marketing, Communications, Business or related field preferred)
• Minimum 5 years in a marketing or communications role, or similar experience; B2B financial services experience a plus
• Foundational understanding of the industries and EMEA markets covered by S&P Global Market Intelligence
• Experience writing persona-driven and product messaging that clearly communicates solutions' benefits
• Experience managing multi-channel marketing across print, digital, social, and event channels to drive B2B marketing campaigns
• Strong presentation skills, as well as written and verbal communication skills
• Excellent presentation, stakeholder management, organizational and time management skills - a strong individual contributor and team player capable of balancing and prioritizing multiple projects
• Experience in managing and executing digital marketing projects
• Previous people management experience
• Passionate and focused, good interpersonal skills, self-motivated, fun and energetic!

Preferred Qualifications:

• Familiarity with financial information platforms such as S&P Capital IQ is an advantage.
• Familiarity with the Insurance and Investment Management workflows and personas.
• Experience using automated marketing platforms such as Marketo and Salesforce is a plus.

S &P Global Market Intelligence
At S&P Global Market Intelligence, we know that not all information is important-some of it is vital. Accurate, deep and insightful. We integrate financial and industry data, research and news into tools that help track performance, generate alpha, identify investment ideas, understand competitive and industry dynamics, perform valuation and assess credit risk. Investment professionals, government agencies, corporations and universities globally can gain the intelligence essential to making business and financial decisions with conviction.
S&P Global Market Intelligence is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies and governments to make decisions with confidence. For more information, visit www.spglobal.com/marketintelligence.

EOE Statement:
S&P Global is an equal opportunity employer committed to making all employment decisions without regard to race/ethnicity, sex, pregnancy, gender identity or expression, color, creed, religion, national origin, age, disability, marital status (including domestic partnerships and civil unions), sexual orientation, military veteran status, unemployment status, or any other basis prohibited by federal, state or local law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.

The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.

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Equal Opportunity Employer
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.

US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.

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20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning)

Job ID: 276741
Posted On: 2022-09-12
Location: London, United Kingdom