Technical Business Analyst - Digital Marketing

Schroders Investment Management
London, United Kingdom
15 Nov 2022
03 Dec 2022
Industry Sector
Finance - General
Employment Type
Full Time
Who we're looking for

We are looking for a Business Analyst with the experience and desire to help design and optimise Marketing Automation solutions which are underpinned by our core stack consisting of Pardot, Salesforce, Tealium and Cvent. In collaboration with our Digital Marketing experts, we want someone who is passionate about building the tools to allow us to deliver great client engagement.

You'll need to be both creative and analytical, ability to understand and articulate business challenges and /or ideas, explore them and contribute to the implementation of the functionality safely into our production environment.

You'll work closely with business stakeholders such in Marketing, Events and Sales, you will create, develop and maintain marketing systems that increase and improve client engagement.

As an experienced analyst, you'll be in an integral role within the Marketing Automation team focusing on the technical integrations and enhancements. You will be involved in various aspects of the delivery of projects, from joining workshops to working with marketers to scope enhancements or new project concepts, delivery plans and supporting the team to provide solutions.

About Schroders

We're a global investment manager. We help institutions, intermediaries and individuals around the world invest money to meet their goals, fulfil their ambitions, and prepare for the future.

We have around 5,000 people on six continents. And we've been around for over 200 years, but keep adapting as society and technology changes. What doesn't change is our commitment to helping our clients, and society, prosper.

The base

We moved into our new HQ in the City of London in 2018. We're close to our clients, in the heart of the UK's financial centre. And we have everything we need to work flexibly.

The team

The Digital, Distribution & Marketing Technology team creates and supports the applications used by our Sales and Client Servicing teams. Our technology footprint includes applications and systems, split between vendor and in-house developed, all designed with the common objective of being digitally and data driven. Not only do we rapidly respond to the demands of the external environment and those of our Sales and Client Service teams, the Digital, Distribution & Marketing Technology team is strategically positioned to deliver innovative solutions.

Your primary team will be our Marketing technology group which cover both Marketing automation and analytics. We've got a keen interest in Marketing effectiveness and measuring success. The team has colleagues globally, covering our North American and APAC offices as well.

What you'll do

• Interact directly with business users to identify their needs. Leading analysis tasks which contribute to the delivery of data solutions, actively participate in business process design and changes, gather business requirements, and translate those requirements into functional solutions.
• Collaborate with business stakeholders to ensure that features and stories, to be delivered, are suitably well defined and structured; as well as to effectively deliver working data solutions that are fit for purpose.
• Partner with data engineers and the wider technology team to enable quality data flows for business insights and personalisation leveraging the Marketing technology stack, second and third party data sources
• Collaborate actively with product owner to ensure the change pipeline is always up to date, and with broader Digital Marketing and Technology teams to ensure alignment on roadmap.
• Organise technical changes from requirement gathering, through development, testing up to documentation & user training.
• Contribute to agile ceremonies, planning, including sizing stories, parsing user stories into tasks, demos, etc.; ensuring user stories are delivered to the 'working system' definition of done
• Manage new data and application onboarding as well as change in existing applications across their entire lifecycle, from design over build, testing and training to the release stage, in collaboration with the vendor and contractors to ensure data requirements are delivered and optimised
• Work with colleagues from other agile teams and shared service teams to both communicate and accept dependencies
• Ensure continued improvement through conducting regular retrospective reviews and executing high priority actions that emerge
• Support users in daily operations (2nd/3rd level incident management)
• Support other team members to improve their analysis skills and experience
• Perform the role of Scrum Master for the agile team if required to do so
• Have a passion for keeping up to date with the latest industry trends in data, Marketing and digital technologies, demonstrate thought leadership and coach other team members

The knowledge, experience and qualifications you need

• Knowledge of Business Analysis techniques gained through real examples of complex integrations
• Experience working on SQL or web analytics tools (e.g. Google Analytics)
• Familiarity with Agile delivery methodologies
• High level of organisational skills to sustain momentum in multiple work-streams

The knowledge, experience and qualifications that will help

• Experience with a CDP including configuration and application of use cases (eg Tealium, Salesforce or Adobe)
• Experience working on data visualisation tooling e.g. Tableau Server and Tableau Desktop, Tableau CRM
• Experience delivering end-to-end solutions using Salesforce Sales Cloud and Pardot or Marketing Cloud
• Experience in configuration of Pardot or Marketing Cloud and its integration with supporting MarTech platforms, for example Salesforce, Headless CMS, CDP (Tealium), Bynder and Events Management Platforms.
• Relevant and up-to-date Salesforce or Pardot certification (E.g. Salesforce Certified Pardot Specialist, Salesforce Certified Pardot Consultant)
• Experience building custom integrations and user interfaces using Pardot API
• A solid understating of global marketing preferences and GDPR
• Agile certification e.g.
• Experience with Cloud technologies e.g. Azure Fundamentals or AWS.

What you'll be like

• Self-motivated and enthusiastic.
• An excellent communicator and problem solver with an aptitude for critical thinking.
• Resourceful with a skill for removing impediments and navigating problems faced by the team.
• A capable servant-leader, comfortable directing and supporting high performing technical teams.
• Someone who acts to break down information and knowledge silos
• Solid understanding of Agile principles and practices.
• Skilled at building and sustaining positive relationships. You will have a bias towards achieving buy-in with stakeholders not just sign-off.
• Adaptable and flexible. You will consider the right tool for the situation at hand instead of relying on the same 'go-to' tools / approaches.
• Someone who has high technical literacy, possibly with experience in a hands-on development role.
• Understand the importance of non-functional requirements and how to go about capturing them.
• Ability to adapt and pick up new product domains quickly.
• Able to work under pressure, on several priorities at once, and with tight deadlines
• Keen to improve what we do for our clients and how we do it.

We're looking for the best, whoever they are

Schroders is an equal opportunities employer. You're welcome here whatever your socio-economic background, race, sex, gender identity, sexual orientation, religious belief, age or disability.
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