Senior Investment Writer

William Blake Group
London, United Kingdom
15 Nov 2022
15 Dec 2022
Job Function
Industry Sector
Finance - General
Employment Type
Full Time
Role Responsibilities
  • Write and create content for macroeconomic/markets insight, thought leadership and brand-related information
  • Take the lead on flagship markets publications, incl. annual/mid-year investment outlooks
  • Develop content strategy for key themes and marketing campaigns
  • Work with contributors within the firm (and potentially externally) to elicit, interrogate, prioritise, and shape their input
  • Deliver content in formats that support global/regional channel-specific marketing plans, with an emphasis on new storytelling formats
  • Contribute to overall content strategy to maximise the impact and relevance of our insights
  • Track readership and results of content-related initiatives; make suggestions for continuous improvements based on content analytics and industry insight

Required Experience
  • Impeccable written/spoken English;
  • Strong, proven writing and editing skills with extensive experience developing markets and/or asset management-related communications; ability to translate technical investment language into distinctive, easy-to-understand and engaging storytelling, and prepare it for delivery through digital mediums;
  • Specific areas of knowledge in key transformational areas of asset management (e.g, sustainability, private markets) are a plus;
  • Strong analytical skills and ability to assess and continually improve readership of and engagement with content programme;
  • Demonstrate excellent communication and organisational skills including the ability to take the lead on own projects with minimal supervision.