Senior Account-Based Marketing Manager, VP - Global Marketing

State Street Corporation
London, United Kingdom
15 Nov 2022
15 Dec 2022
Industry Sector
Finance - General
Employment Type
Full Time
Who we are looking for

The Senior Account-Based Marketing Manager will drive our Account-Based Marketing program across our client segments. In this full-time position, you will be delivering one-to-one and one-to-few Account-Based Marketing, while developing a centre of excellence for ABM.
This is an opportunity to help shape the ABM strategy at State Street and make a real difference in our go-to-market approach. You will establish a framework for running our ABM initiatives and sharing best practices across the team.
You will work collaboratively with segment marketing leads, product marketing leads, the various marketing channels and, if necessary, third-party contractors or agencies to deliver the projects according to plan.
You are highly organised, strategic and a proactive team player who brings positivity and continuous support to those around you. Working across multiple divisions, your ability to collaborate, foster relationships and suggest solutions is essential.

What you will be responsible for
  • Align closely with the Marketing and Sales teams and oversee the planning and implementation of account-based marketing strategy for selected clients
  • Map organizational decision makers and identify key contacts within each account or group of accounts
  • Develop personalized and integrated marketing campaigns to foster engagement and drive sales
  • Help create customized content for target accounts including landing pages, emails, social content, and more
  • Develop and test plans and monitor performance results for multiple client engagement channels and life cycle campaigns
  • Establish a center of excellence for innovative, one-to-one and one-to-few account-based marketing to empower segment, product and country marketing leads to support client-facing teams in creating deal differentiation
  • Work with our ABM agency, as well as segment and product marketing leads to create a bank of assets for core client and product themes that can be personalised and adjusted across various deals
  • Provide guidance for marketing colleagues on how ABM can be used most effectively to support business growth. This may include organizing ABM training for various team members globally.
  • Recommend and facilitate the use of digital channels and tools such as programmatic advertising, LinkedIn sponsored ads and personalized websites as part of the ABM methodology.
  • Create a consistent measurement and reporting framework for ABM activity.

What we value
These skills will help you succeed in this role:
  • Relevant marketing and communications experience, preferably in a B2B financial services and / or technology organisation (ideally 8-10 years).
  • Account-based marketing experience, with a good understanding of how 1-one and 1-few can be combined
  • Strategic and analytical mindset with the ability to track and report on leading campaign performance metrics
  • Goal-focused, self-motivated, detail-oriented, and organized with the ability to handle multiple priorities and effectively manage time, plan, and project manage
  • Excellent written, verbal and communication/presentation skills with the ability to translate detailed content into impactful go-to-market materials
  • Working and communicating with senior levels in an organisation
  • Working in cross cultural environments with an ability to operate on their own, as part of a team and globally (preferred)
  • Flexible hours may be required to manage projects across regions / time zones

Education & Preferred Qualifications
  • Strong communication skills - your role will include presentations to business stakeholders
  • Project management and a good understanding of marketing deliverables and timeframes
  • Strategic, critical thinking and problem-solving abilities
  • Demonstrated accuracy and high attention to detail
  • Highly proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook)

About State Street
What we do. State Street is one of the largest custodian banks, asset managers and asset intelligence companies in the world. From technology to product innovation, we're making our mark on the financial services industry. For more than two centuries, we've been helping our clients safeguard and steward the investments of millions of people. We provide investment servicing, data & analytics, investment research & trading and investment management to institutional clients.
Work, Live and Grow. We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary by location, but you may expect generous medical care, insurance and savings plans, among other perks. You'll have access to Flexible Work Programs to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.
Inclusion, Diversity and Social Responsibility. We truly believe our employees' diverse backgrounds, experiences and perspectives are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients. We warmly welcome candidates of diverse origin, background, ability, age, sexual orientation, gender identity and personality. Another fundamental value at State Street is active engagement with our communities around the world, both as a partner and a leader. You will have tools to help balance your professional and personal life, paid volunteer days, matching gift programs and access to employee networks that help you stay connected to what matters to you.
State Street is an equal opportunity and affirmative action employer.