Marketing Manager - 12 month FTC - Private Equity

Recruiter
Goodman Masson
Location
London, United Kingdom
Salary
£58k - £65k
Posted
15 Nov 2022
Closes
15 Dec 2022
Ref
17407195
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
My client, is a Private Equity firm looking for a Marketing Manager to join their team on 12 month mat leave cover.

Key Purpose

• To plan and implement the firm's marketing and communications strategies, with a responsibility for Asia.

• To manage an extensive conference-speaking and sponsorship programme; proprietary events, PR, marketing collateral and the firm's digital presence.

• To manage technology platforms including, CRM (Salesforce), mass mailer (Pardot) and corporate website

• To create opportunities for relationship-building with the firm's target audiences, helping the investment team to generate private equity deal flow and supporting our investor relations programme.

Key Tasks & Responsibilities:

Digital:
  • Management of the firm's web presence and content - website and external conference and media sites, oversee work by more junior team members and ensure content is published in a timely and accurate fashion.

Conference Programme
  • Manage my client's brand and reputation by creating opportunities for visibility through organising speaking engagements and conference sponsorships. Including conference contract planning and negotiations.

Proprietary Events
  • Develop event strategy, context, and target audiences (using Salesforce).
  • Deliver successful events that are valuable to the Investment Team, Investor Relations and Capital Raising to build the Asian brand profile.

Research, information resources and content
  • Contribute to/draft presentations and written materials, making use of the firm's library of existing content
  • Produce investment case studies/prepare content for the website

PR
  • Manage the coordination of the firm's interaction with the media: interface with the firm's PR agency in London and in press interviews; drive proactive and reactive PR programmes

ESSENTIAL
  • A minimum of four years B2B financial or professional services marketing experience
  • Wide-ranging experience of the marketing communications mix
  • Strong writing skills
  • A deep understanding of the principles of CRM and Website management

DESIRABLE
  • Formal marketing qualification
  • An understanding of marketing dynamics in the private equity industry

In our company values we aim for equity at all stages of the recruitment process, please let us know if we can do anything to make the process more accessible to you.