Data Analyst - Paid Search

Data Analyst - Paid Search

We are looking for a Marketing Analyst to support our Paid Search pillar who are passionate about our mission of Money Without Borders and work in partnership with our marketing teams to drive strategy and growth by providing data driven insights and recommendations.

In this role, you will have a unique opportunity to work with a rich dataset and uncover insights and build tools to help our marketing teams to make people around the world aware of Wise. You will get the exposure to drive and build data products & tools that let us measure, optimise and scale our marketing activity.

Your mission:

At Wise our mission is Money Without Borders - instant, convenient, transparent and eventually free. Whether our customers are sending money to another country, spending money abroad, or making and receiving international business payments, Wise is on a mission to make their lives easier and save them money.

At Wise we have autonomous teams who are running a multitude of marketing channels. Marketing executives, creatives & analysts work together in these teams to get the right message in front of the right people at the right time.

Here's how you'll be contributing:

• Owning the analytics of a Paid Search and proactively making recommendations based on insights with experience in Paid Search advantageous
• Own measurement & attribution in Paid Search: you collaborate with your team on how to track and quantify the growth your channel drives and how it is measured and controlled for incremental effects
• Own optimisation data products in Paid Search: by working closely with your team, you identify what data and modelling needs to be collected & created to build data products that enable maximal sustainable growth. This includes integrating 3rd party data from partners
• Proactively identify the channel's biggest growth opportunities by delivering deep analysis into segments, lifetime values (LTVs), diminishing returns etc.
• Contribute to how we understand return on investment & growth across marketing (LTV modelling, attribution, econometrics)
• Contribute to, own, create, track OKRs for your marketing team, keeping them accountable throughout the quarter

A bit about you:

• You have a background working in similar (performance) marketing analytics roles and have an understanding of the domain
• You have an understanding of how google search ads work and their key reporting metrics
• You have advanced SQL skills, Python/R skills are advantageous
• Able to demonstrate that you can tell a story and proactively give guidance on strategy based on insights
• You are familiar with common marketing measurement tools & methodology
• You've successfully set up and run A/B tests before and have a strong understanding of testing and experimental design
• You have experience with data visualisation tools (Looker, PowerBI, Tableau etc.) and demonstrate storytelling ability with data
• You've worked with marketing teams and/or external marketing partners and can manage senior stakeholders

Key benefits:

• Flexible working - whether it's working from home, school plays or life admin we get that flexibility is essential and you're trusted to do the right thing and be responsible
• Stock options in a profitable company
• Relocation support
• Generous parental leave
• Pension scheme
• Paid sabbatical
• Loads of development opportunities
• A fun work environment with social activities and events
• The opportunity to work with super smart, curious people

We have a hybrid working model at Wise. Different teams will have different requirements depending on the team needs and your role. Find out more about hybrid working at Wise here .

We're people without borders - without judgement or prejudice, too. We want to work with the best people, no matter their background. So if you're passionate about learning new things and keen to join our mission, you'll fit right in.

Also, qualifications aren't that important to us. If you've got great experience, and you're great at articulating your thinking, we'd like to hear from you.

And because we believe that diverse teams build better products, we'd especially love to hear from you if you're from an under-represented demographic.

*Note: Due to Christmas and New Years please expect a response to your application w/c 2nd January at the latest