Campaign Marketing Manager, Financial Services

S&P Global
London, United Kingdom
31 Jan 2023
12 Feb 2023
Industry Sector
Finance - General
Employment Type
Full Time
S&P Global Ratings
Campaign Marketing Manager, Financial Services

The Role:
The Campaign Marketing Manager for Financial Services will be responsible for the development and execution of the global go-to-market plan for relevant personas within this sector. Reporting to Head of Global Product and EMEA Marketing, the candidate will be responsible for global campaigns and reporting as well as EMEA-specific campaigns. They will partner with a number of different stakeholders across the company to build an integrated marketing strategy and campaigns for the FS sector to drive awareness and demand for S&P Global Ratings content and products. Key stakeholders include Sales, Events, Investor Outreach and Analytical teams.

The Impact:
The Campaign Marketing Manager for FS, through providing timely content, thought leadership and product information to the market, is in a strong position to make a crucial and lasting impact.

The Career Opportunity:
Financial Services is arguably one of the most strategically important sectors that Ratings serves today so the role of the Campaign Marketing Manager for FS is high-profile and the opportunity to make an impact is extensive. The candidate will have exposure to many aspects of the business as well as influential customers and prospects on a regular basis.

The Ratings Marketing team is comprised of Product, Campaign, Digital and Events Marketers so there are ample opportunities for this candidate to expand their marketing knowledge within the team and we welcome internal transfers. Further growth opportunities may include special projects to raise your profile at S&P and presenting your expertise and insights to S&P Global Ratings management and other divisions as relevant.

The Team / The Business:
The Marketing team is diverse, creative, professional and is well-regarded team within S&P Global Ratings. Their culture is inclusive and flexible, with expectations of high performance and accountability. The Marketing team has a variety of experience across all facets of Marketing and Events, creating a wealth of resource and knowledge. Your partners outside of the Marketing team in Sales and Analytical for example have a deep understanding of the credit, finance and Sustainable Finance markets to further enrich your knowledge base.

  • Partner with sales, research and analytical teams to develop integrated marketing plans and campaigns aligned to the business' growth strategy for the FS sector.
  • Foster a deep understanding of S&P Global Ratings Sustainable Finance FS products and the competitive landscape to create persona-based marketing campaigns, to engage with and influence FS market participants: investors, issuers, intermediaries and more.
  • Plan and deliver integrated marketing nurture campaigns, leveraging thought leadership content, events, product information to generate awareness and demand for S&P Global Ratings FS products.
  • Work with Database and Metrics lead to create, maintain, and conduct analytics reporting across platforms and extract key insights for future campaign development and go-to-market strategies.
  • Analyze customer insights, market trends and analysis, and marketing best practices to build successful strategies, increase conversions, and generate qualified leads.
  • Proactively communicate ideas, marketing programs, strategies, and final deliverables to internal stakeholders.
  • Seek new ways and marketing tactics to improve key marketing metrics such as campaign response rates, quality of leads, thought leadership awareness, new product/service launch and adoption, and brand awareness building.
  • Day-to-day responsibilities include email distribution, website and social media posting and maintenance of the Financial Services part of the Ratings website.
  • Support other marketing campaigns/activities as needed.
  • Bachelor's degree or equivalent practical experience.
  • Experience in a Campaign/Field Marketing role, ideally in Financial Services/B2B sector.
  • Proven communication skills, with the ability to build collaborative partnerships with cross-functional teams.
  • Passionate about MarTech and has a keen interest/grasp of marketing automation platforms, CRM and social media tools e.g Pardot/Salesforce, Hootsuite, Crownpeak, LinkedIn, Google Ads, paid search, retargeting.
  • Experience with digital and offline media. Experience developing initiatives that move the needle on key perception metrics.
  • Ability to manage ambiguity, and work on multiple projects simultaneously in a fast-paced dynamic environment.
  • Proven problem-solving ability, including metrics-driven thinking.
  • Excellent organizational, time management and project management skills.
Our Hiring Manager says:
I am looking for someone who is proactive, passionate about marketing and Martech with a keen interest in financial markets. This candidate needs to be communicative, collaborative and innovative.

To develop and execute the GTM strategy and plan you will be collaborating with multiple stakeholders across Ratings Commercial and FS Analytical team so management of priorities and expectations is going to be integral to your success.

You will need curiosity to stay on top of marketing best practices and the ever-changing financial markets. I always welcome new ideas and insights to help differentiate us from competitors and drive business growth. As a Manager I am focused on your development and providing you with the foundation to thrive at S&P.

Return to Work
Have you taken time out for caring responsibilities and are now looking to return to work? As part of our Return to Work initiative (link to career site page when available), we are encouraging enthusiastic and talented returners to apply, and will actively support your return to the workplace.

Grade Level : Grade 10 (for internal purposes)

Location: London

S&P Global delivers essential intelligence that powers decision making. We provide the world's leading organizations with the right data, connected technologies and expertise they need to move ahead. As part of our team, you'll help solve complex challenges that equip businesses, governments and individuals with the knowledge to adapt to a changing economic landscape.

S&P Global Ratings offers critical insights for credit, risk and sustainable finance solutions that are essential to translating complexity into clarity, so market participants can uncover opportunities.
S&P Global has a Securities Disclosure and Trading Policy ("the Policy") that seeks to mitigate conflicts of interest by monitoring and placing restrictions on personal securities holding and trading. The Policy is designed to promote compliance with global regulations. In some Divisions, pursuant to the Policy's requirements, candidates at S&P Global may be asked to disclose securities holdings. Some roles may include a trading prohibition and remediation of positions when there is an effective or potential conflict of interest. Employment at S&P Global is contingent upon compliance with the Policy.


Equal Opportunity Employer
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability, please send an email to: and your request will be forwarded to the appropriate person.

US Candidates Only: The EEO is the Law Poster describes discrimination protections under federal law.


20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning)

Job ID: 280618
Posted On: 2023-01-25
Location: London, United Kingdom
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