Product Marketing Associate

5 days left

London, United Kingdom
03 Mar 2023
02 Apr 2023
Job Function
Industry Sector
Finance - General
Employment Type
Full Time

About this role

Product Marketing Associate, AWT Enterprise, London

About this role

The AWT Product Marketing Team is responsible for driving adoption and engagement in our products by defining our commercial narrative and positioning, supporting the business development process, promoting product features, and influencing the product roadmap. The product marketing associate will be responsible for owning a key user segment as well as taking the lead on a couple of key workstreams on user adoption and product promotion.

About Aladdin Wealth Tech

Aladdin Wealth Tech is BlackRock's technology business serving the global wealth management industry. We bring the best of Aladdin's sophisticated portfolio construction and risk capabilities to the financial advisors, bankers, CIOs, risk managers, and business leaders of leading wealth managers, enabling them to deliver better, more personalized portfolios to their clients and to differentiate and grow their businesses. We are a global team of product, product marketing, client, implementation, and analytics professionals pioneering the next generation of wealthtech capabilities.

Key Responsibilities

• Drive user adoption- Set the agenda for driving adoption, including establishing and tracking to target metrics, prioritizing resource deployment, and executing on plans

•Establish the product story- Author the story of value and benefits our products overall and for new features, and arm our business development and client-facing teams to represent that story to clients

• Promote product features- Educate and arm our client facing teams to sell and deploy new features, including via training sessions, collateral creation, and direct engagement with those teams

• Own and author the product pitchbook- Create and maintain the 'gold copy' of pitch materials for our product and for new features

• Track and drive adoption- Design and implement capabilities to track adoption and extract actionable insights. Use these insights to identify and execute on opportunities to improve deployment and usage of existing and new features.

• Launch new features. Write launch plans, syndicate with client teams, write client-facing collateral, face off with clients during launches, and oversee feature go-lives.

• Own product marketing content within the product catalog- Create and maintain product positioning, messaging, and rollout playbook content within our centralized internal knowledge base for client and BD teams

• Support our client teams- Engage with key internal stakeholders, especially our business development, client management, and client analytics teams. The product marketing team is the 'first call' for client teams in solutioning product capabilities for a given client, preparing for client pitches, and rolling out new features.

• Be a resident expert on one of our key user personas- Be a student of and go-to expert on a specific user segment. Organize and conduct user research, participate in user testing, and study industry intel

• Collaborate deeply with Product Management- PMM works closely with the Product team to inform the roadmap and inform PMM priorities.

Desired Qualifications

• 3-5 years of meaningful experience in wealth management, private banking, or enterprise SaaS in a financial vertical in product marketing, business development, customer success or similar roles

• Experience working with a highly technical product, including ability to get into the weeds on technical product features and engage in technical solutioning for clients

• Ability to and passion for empathizing deeply with users and acting on their behalf

• Excellent written and verbal communication skills, including the ability to deliver presentations and communicate internally and externally at a range of seniority level

• Demonstrated ability to synthesize user and market feedback to form hypotheses and drive decisions

• Strong interpersonal, problem-solving, and planning skills

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources to support your physical health and emotional well-being; family support programs; and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock's current hybrid work model is designed to enable in-person connections and collaboration that is core to our culture, while supporting increased flexibility for all employees. In line with local health guidance and regulations, employees are required to work at least 3 days in the office each week, with the flexibility to work from home up to 2 days a week. Some business groups may require more time in the office due to their roles and responsibilities. The health, safety and well-being of our people will always be our top priorities; we will continue to monitor local conditions and health advisories in making decisions about our work environments.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment - the one we make in our employees. It's why we're dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit | | Instagram: @blackrock | Twitter: @blackrock | LinkedIn:

BlackRock is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.