Qualitative Research Specialist

Alexander Mann Solutions
London, United Kingdom
07 Mar 2023
06 Apr 2023
Job Function
Industry Sector
Finance - General
Employment Type
Full Time
As a Barclays Qualitative Research Specialist, you will play an integral role in establishing this new in-house practice at the forefront of uncovering insights from our 24 million customers. The role is an exciting opportunity to work creatively and collaboratively within our large and diverse Insights and Design team, right at the heart of new journey, product, and communications development. This is part of a key transformation to grow and evolve Barclays's research capability by investing in internal capability.

Barclays is one of the world's largest and most respected financial institutions, with 329 years of success, quality, and innovation behind us. We offer careers that provide endless opportunity - helping millions of individuals and businesses thrive and creating financial and digital solutions that the world now takes for granted.

Working Flexibly
We're committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognizes and supports ways to balance your personal needs, alongside the professional needs of our business. Providing the opportunity for all our employees, globally to work flexibly empowers each of us to work in a way that suits our lives as well as enabling us to better service our customers' and clients' needs. Whether you have family commitments or you're a carer, or whether you need study time or wish to pursue personal interests, our approach to working flexibly is designed to help you balance your life. If you would like some flexibility, then please discuss this with the hiring manager, and your request will be reviewed subject to business needs.

This opportunity is location flexible. We will consider requests for locating the role at an alternative Barclays' key UK office from that advertised.

We are currently in the early stages of implementing a hybrid working environment, which means that many colleagues spend part of their working hours at home and part in the office, depending on the nature of the role they are in. We're flexible on how this works and it may continue to change and evolve. Depending on your team, typically this means that colleagues spend a minimum of between 20% to 60% of their time in the office, which could be over a week, a month, or a quarter. However, some colleagues may choose to spend more time in the office over a typical period than their role type requires. We also have a flexible working process where, subject to business needs, all colleagues globally can request work patterns to reflect their personal circumstances. Please discuss the detail of the working pattern options for the role with the hiring manager.

What will you be doing?
• Helping shape the strategy for Barclays UK's Qualitative Research team and promoting the shared vision and passion for research
• Spearheading design and delivery of high-quality end-to-end qualitative research projects that are truly on a par with the best external research agencies
• Managing own workload and that of any direct reports to ensure focus on priority projects with a potential to create value for our customers and for Barclays
• Creating holistic research programmes in conjunction with the Head of Qualitative Practice
• Ensuring programmes are vastly collegial with other research and analytics activities conducted by the business, including Design/ UX Research, Colleague research, quantitative research (e.g., NPS tracking)
• Dealing with work within a strict budget, maintaining cost controls, and demonstrating excellent value for money
• Guaranteeing best practices, including keeping abreast of latest thinking, tools, and methodologies, and balancing the required rigor with fast-paced product development

What we're looking for:
• Proven track record directing on a range of qualitative projects, including complex and strategic research, new product/ proposition development, communications testing, and positioning
• Excellent interactive listening and communication skills to engage all levels of Barclays team, from junior researchers to executive leadership team
• Demonstrative good commercial acumen and strategic thinking, an understanding of Barclays strategy and goals, and courage for being not afraid to call things out when they aren't going right
• Supportive of a robust control environment

Skills that will help you in the role:
• Expertise or solid interest in one or more of the following areas: ethnography, semiotics, behavioural science, neuroscience

Where will you be working?
You can apply from anywhere in the UK for this role. We will confirm your place of work at the point of offer, ensuring that this is considered in line with our future ways of working and overall location strategy. The hiring manager for the role will discuss the appropriate defined time in office for the role with you as part of the application process.

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