Digital Marketing
- Employer
- William Blake Group
- Location
- London, United Kingdom
- Salary
- £40k - £50k
- Closing date
- May 11, 2023
View more
- Job Function
- Other
- Industry Sector
- Finance - General
- Employment Type
- Full Time
- Education
- Bachelors
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Responsibilities
Required Skillset
- Plan and develop comprehensive and integrated email campaigns
- Build email campaign canvas workflows in Oracle Eloqua (or similar marketing automation tool) and all associated campaign asset including, but not limited to, segments, emails, landing pages, forms and third party integrations
- Act as primary marketing automation tool administrator and maintain data quality in Eloqua database, and support alignment with CRM system (SalesForce)
- Segment and leverage the marketing database for efficient and effective campaign targeting
- Generate and analyse email campaign performance reports; assess campaign performance; and make recommendations for campaign performance improvement and optimisation
- Work with marketing teams to create and execute email campaigns that support their objectives
- Make recommendations for email campaign automation and best practices
- Develop and manage various reports
- Liaise with other team members and internal/ external stakeholders in the delivery of digital activities
- Understand and ensure global compliance and opt-in policies are adhered to throughout all email campaigns
- Create and manage website content (Wordpress)
- Understand and ensure Corporate brand and compliance standards are met
- Stay abreast of new trends, emerging technologies, regulatory and legal requirements
- Analysis of the effectiveness of campaigns and technology used in delivery
- Support the delivery of Factsheets to Fundinfo
- Create and manage Salesforce marketing material records that serve as subscriptions
- Design/amend imagery to be fit for email and website purposes using Photoshop
Required Skillset
- Experience of using Oracle Eloqua (or similar marketing automation tool) at a system administrator level including data management is essential
- Demonstrable experience gained over 2-3- years of developing multiple email campaigns from design to execution to deliver business objectives is essentia
- Experience of working with CMS (such as WordPress) and CRM systems (eg. SalesForce) is strongly preferred
- Working knowledge of HTML and CSS is strongly preferred
- Working knowledge of Adobe Creative Suite including Photoshop, Illustrator, AfterEffects is preferred
- Prior knowledge and experience within digital marketing preferably within a business-to-business environment is preferred
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