Digital Marketing Manager

Responsibilities include:

Continuously optimising digital marketing strategy to drive engagement at every step of the funnel, across channels and contributing to business growth, including: SEO/SEM, leveraging first party data, marketing automation and PPC.
Working with the marketing team on strategic planning and the integrations of communications channels with our CRM (Folio Metrics) or other platforms required to build out a great end-to-end customer experience along the full customer lifecycle.
Measuring and reporting on performance of all marketing campaigns and assessing these against goals (ROI and KPIs).
Identifying trends and insights and staying up to date with digital technology developments, testing and learning new approaches and optimising spend and performance based on these insights.
Managing prospecting plan and acting proactively to increase our brand awareness and market share.
Liaising with sales, investment managers and compliance teams to increase client satisfaction through cohesive strategies.
Brainstorming new and creative growth strategies and campaign tactics.

Essential experience required:

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