Digital Marketing Manager
- Employer
- William Blake Group
- Location
- London, United Kingdom
- Salary
- Competitive base and bonus
- Closing date
- Sep 13, 2023
View more
- Job Function
- Other
- Industry Sector
- Finance - General
- Employment Type
- Full Time
- Education
- Bachelors
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Responsibilities include:
Essential experience required:
- Continuously optimising digital marketing strategy to drive engagement at every step of the funnel, across channels and contributing to business growth, including: SEO/SEM, leveraging first party data, marketing automation and PPC.
- Working with the marketing team on strategic planning and the integrations of communications channels with our CRM (Folio Metrics) or other platforms required to build out a great end-to-end customer experience along the full customer lifecycle.
- Measuring and reporting on performance of all marketing campaigns and assessing these against goals (ROI and KPIs).
- Identifying trends and insights and staying up to date with digital technology developments, testing and learning new approaches and optimising spend and performance based on these insights.
- Managing prospecting plan and acting proactively to increase our brand awareness and market share.
- Liaising with sales, investment managers and compliance teams to increase client satisfaction through cohesive strategies.
- Brainstorming new and creative growth strategies and campaign tactics.
Essential experience required:
- 2 years' + digital marketing experience within investment management
- Planning and execution of paid campaigns
- Marketing automation
- Campaign optimisation and analysis/reporting
- CRM integration, SEO, UX/UI, PPC, CMS
- Stakeholder and marketing budget management
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